Marcia Kilgore launched FitFlop in 2007 after previously starting the successful spa and cosmetic brands, Bliss and Soap & Glory. The brand patented their Microwobbleboard midsole, which acts like a shock absorber and the curved sole will gently “float” your feet. This innovative design has found millions of fans the world over.
Combining style and trends with beneficial, functional footwear is the brand’s mission objective, allowing you to wear them with everything from jeans to shorts to floaty skirts and dresses. FitFlops are now an award-winning product with large ranges of sandals, trainers and boots for men and women.