Beginning as a men’s label in Glasgow in 1987, Ted Baker quickly gained a reputation for providing unique, contemporary men’s shirting, paying attention to the smallest details, offering the highest quality products, and always with a quirky sense of humour. The first store even offered a free laundry service for every shirt sold.
Today Ted Baker is an International brand, offering everything from Footwear ranges to Frangrances, Womenswear and Eyewear. The focus is always on quality, on unique detail both underpinned by a very distinctive, fun personality. Choosing not to have advertising of any sort, Ted Baker rely solely on word of mouth and inventive marketing ideas to drive their success, remaining one of the only brands to be built into an international designer label without an advertising campaign.