Established in 1784 and then bought by the Austin Reed Group in 2009, Viyella is one of the UK’s oldest clothing manufacturers, defined by principles of function and form, classic tailoring and quality crafted fabrics underpin each range.
Designed to last, the pieces are understated, feminine and elegant for long-lasting and versatile wearability. The tastes of the Viyella woman are fully catered for, whatever the occasion.
Ella by Viyella is a diffusion line intent on providing a fashion-focused range of pieces inspired by British Heritage. Luxurious and relevant, each item is a must-have for quality, on-trend dressing. Ranging from printed pure silk blouses, to seasonal detailed coats and tailored pure wool trousers.