Toy joy

Elaine Whiteman,
Buyer,
Toys & Books 
x

Elaine Whiteman

Buyer, Toys & Books

Elaine joined Oxford St as an A level trainee in 1989, but after visiting the buying offices as part of her training, knew that was her next stop. She worked as an assistant buyer in Toys before moving to space planning for a few years, but she missed products too much and became product development manager for books, pre-school and outdoor toys in 2006. She's been in her current post since August.

Recent articles by Elaine Whiteman

Experts test out our top toys this Christmas

Christmas wouldn’t be Christmas without children enjoying new toys, but despite the fact that technology brings us more and more clever gadgetry every year, classics like dolls’ houses and scooters remain firm favourites too!

We’ve tried to put together a range of toys to keep every child happy – and we hope that our competitive pricing policy will keep parents happy too, as we’ll always keep prices in line with or lower than our competitors. (All prices correct as at 31/10/09).

For the video we asked some children we know to give our predicted best sellers a test run, and as you’ll see, they had lots of fun. We hope your children will too!

All the clothing the children are wearing is from our John Lewis girls and boyswear ranges.

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