Choosing Your Jeans

    • This is the best style for wearing over but not tucking into your boots
    • Opting for heels over flats will make the most of their shape-defining potential
    • Team them with fitted or slim tops to ensure your look stays neat
    Staying slim through the thigh then gently flaring out from just below the knee to the ankle, the bootcut is made to flatter and balance your shape.
    • To maximise their elongating effect, make sure the hem skims the floor
    • Always wear with heels unless you have naturally long legs
    • High and low rises work well on this cut but a high rise will help you perfect retro chic
    A dramatic flare kicking out from a fitted thigh sets the flared jean apart from the rest. If you're aspiring for a long and lean look, these are the jeans for you.
    • Make sure your jeans have a bit of stretch (2% elastane is enough) to prevent them from losing their cling
    • If you have a curvier figure, keep your look flattering and comfortable at all times by opting for a higher rise
    • Oversized tops - jumpers or jersey - and skinnys make the perfect pair
    The perennial staple for the fashion conscious. Closely hugging your figure from top to bottom, they're an ideal dress-up or dress-down style.
    • Because they work to lengthen and slim your legs, don't be afraid to try a lower rise
    • If you're looking for a smart, dressy jean then go for the straight cut
    • For an alternative way to wear, roll up the hems - cute with heels or flats
    Cut in a straight line from the hip through to the ankle, this classic style is oh-so-versatile and easy to wear
    no matter what your shape, height or age.
Take a look at the latest
collection from the designer
jeans brand.
Armani Jeans
The original name in denim needs no introduction. Shop the range now.
Levi's
The wardrobe mainstay goes glorious - we've cherry-picked the best of the bunch here.
Styles and rises vary, so use our buying guide to help you choose a suitable style.
Jeans Buying Guide Image
…to complement your jeans whatever the occasion.
Knitwear

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