Apple Smart Cover for iPad Air, (PRODUCT) RED

Click on the image to zoom

Product information

The Smart Cover has been specially designed to complement the iPad Air thanks to its thin, durable cover that magnetically aligns for a perfect fit. It also automatically wakes and sleeps your iPad, provides you with a handy stand for reading, watching, and typing, and its microfiber lining will keep your iPad screen nice and clean.

Thin, minimal design - The slim, yet sturdy Smart Cover protects your iPad screen without covering up its durable aluminium back. Consequently, your iPad will still look and feel like an iPad — just with a little extra protection.

Magnetic connection - An aluminium hinge magnetically aligns the Smart Cover with your iPad for a perfect fit. Magnets inside help it to stay put too.

Wake on open. Sleep on close - Open the Smart Cover, and your iPad will magically wake up. Close it, and your iPad automatically goes to sleep!

Keyboard stand - The Smart Cover will also provide you with a keyboard stand. Simply fold it back to tilt your iPad into a comfortable writing position.

FaceTime and movie stand - Your Smart Cover will fold in just the right places to become the perfect FaceTime and movie-watching stand.

Polyurethane design - The Smart Cover is made of polyurethane and comes in six great colours. It also features a soft, colour-matched microfibre lining that helps keep your display clean.

Compatible with iPad Air

When you buy a PRODUCT(RED) iPad case, a portion of the purchase price will be given to the Global Fund to fight AIDS in Africa.

Compatible with
iPad Air
Eligible for International Delivery
Main Fabric
Model name / number


Click & collect

Free Click & Collect from John Lewis and Waitrose shops for collection tomorrow from 2pm
261 participating John Lewis and Waitrose shops

Standard UK delivery within 5 working days


Next, named or Saturday UK delivery.


Next/named day UK delivery pre-10.30am.


Collect+ from a local shop from Wednesday - postcode exclusions apply for Collect+ deliveries

Trial in Scotland, Wales, SW England and N Ireland only

1500 participating Collect+ shops

International delivery not available


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

Q & As


Special offer

    Save 15% on the Black Smart Cover for iPad Air (saving already applied to price). Offer ends 24th April 2014. 


Apple Smart Cover for iPad Air 4.2 5 15 15
Very good product This product is excellent and I have one for my iPad Air which works wonderfully. Sadly I bought this for my daughter believing she had an iPad Air too but it turns out she has an iPad 2 and this does not fit. So I have bought it and posted it to New Zealand and there it sits in her study waiting for the day when they get a new iPad Air to go with it!! I have since bought the correct one. So the moral is....make sure you know what iPad you are buying this for as it is too small on the 'hinge' edge for the other models. The design is great and I use mine all the time and especially when typing a blog or using Face Time as it makes for an excellent stand as well as a protective & lightweight cover. 15 April 2014
Just right for the protection of my iPad Air and so simple Lots of choices for protecting my iPad Air but this is just the trick. Simple and very functional and makes starting up and shutting down a piece of cake. 25 March 2014
IPAD Air Cover Cover is easy to fit and protects the screen as required and great value 25 March 2014
Very handy Wanted something as a rest and to support IPad this is good although not cheap 13 March 2014
Smart Cover for iPad air Very disappointed with the apple Smart Cover. Does not protect back of iPad like covers for previous versions 11 March 2014
Great quality! I bought this after using a different case for my ipad which lasted no more than 6 weeks. Although this only goes over the screen of the iPad, it protects it very well especially if you buy a separate comparable back cover from amazon which I did. This is the best combination for me and the colour of my blue cover looks great. Keeps the ipad looking and feeling amazing. It is expensive but I imagine it will last a long time! 03 March 2014
Exactly what I wanted! On my previous iPad I used one of the Apple Smart Cases rather than a Smart Cover. I regretted my decision after a short while because it made the iPad feel too bulky for my liking. With the Smart Cover, the back of the iPad is exposed. This means that when I hold it in my hands, it still feels like the well made product it's meant to. Apple have changed the design slightly to allow more stability when using the Cover as a stand. This type of cover suits me because I don't intend on taking my iPad out of the house, which is why I don't mind sacrificing the back protection. 17 February 2014
Front cover This is presented well, easy to fit and well made. My only disappointment was it only covers the screen and not the back of the iPad 04 February 2014
2 Next>

£29.75 - £35.00

Product code :


Colour :


More than 10 in stock