AVEDA Be Curly™ Curl Enhancing Lotion, 200ml

Product information

For intensifying curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet; then retracts when hair is dry to lock in curls or waves.
  • Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*
  • For curly or wavy hair
  • Intensifies curl
  • Tames frizz
  • Boosts shine

*Use of the 4-step Be Curly™ System vs. untreated hair.


Active Ingredients:


Possessed of strong soothing properties, this desert succulent is a source of moisture.


Soothing to stressed skin, refreshing and relaxing to both body and mind.

Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Eligible for International Delivery
Hair Concern
Curl definition
Hair Type
All Hair Types
Treatment Type
Mask & Treatments

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Click & collect

Free Click & collect from John Lewis or Waitrose shops for collection tomorrow from 2pm
348 participating John Lewis and Waitrose shops

Standard delivery within 5 working days


Next, named or Saturday UK delivery


Next/named day UK delivery pre-10.30am


Collect+ from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

International delivery not available


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

Q & As

AVEDA Be Curly™ Curl Enhancing Lotion, 200ml 4.5 5 4 4
AVEDA Be Curly Curl Enhancing Lotion I have straight hair but the reason I bought this product is because I thought it might give my fine hair more volume. It did do this up to a point but the best thing about it is that it gave my hair more body and stopped it frizzing so much in damp weather. Don't need much of the product each time I use it so although fairly pricey, it will last ages I should imagine. 23 October 2013
exceptional product I was reccomended by Aveda hairdresser to keep my frizziness tamed and to maintain curls. I bought a much cheaper product which was useless.So I bought this as a treat and will continue to purchase as its made such a difference to my look, and I get lots of nice comments. 09 January 2013
I love this This curl lotion is amazing and even better when used with the curl style prep. Well worth the extra money, gives shine and definition but doesn't weigh hair down like most curl cremes and thankfully has none of those horrible silcones in so many of it's compeditors so it washes out easily. Looks natural too, no crunchy curls. The only downside...I have to order it online because John Lewis Welwyn don't stock Aveda's products at present. 15 April 2012
Best for Curls Have tested countless products for curls (including straightening creams!) over the years, and this has become the one for me, worth the extra expense and makes your head smell delicious! My only minor criticism is that it doesn't totally eradicate frizz, but then I've never found anything that does, especially once you expose your locks to the hairdryer. 23 November 2011
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Product code :


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