AVEDA Be Curly™ Curl Enhancing Lotion, 200ml

Product information

For intensifying curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet; then retracts when hair is dry to lock in curls or waves.
  • Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*
  • For curly or wavy hair
  • Intensifies curl
  • Tames frizz
  • Boosts shine

*Use of the 4-step Be Curly™ System vs. untreated hair.


Active Ingredients:


Possessed of strong soothing properties, this desert succulent is a source of moisture.


Soothing to stressed skin, refreshing and relaxing to both body and mind.

Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Eligible for International Delivery
Hair Concern
Curl definition
Hair Type
All Hair Types
Treatment Type
Mask & Treatments

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Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
365 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 4.3 out of 5 by 7 reviewers.
Rated 5 out of 5 by Expensive - but worth it I've tried numerous lotions & potions for my naturally curly hair, but this is the best one. If you use the right amount (10p sized blob for my chin length bob) it gives you shiny, enhanced curls while getting rid of frizziness, it doesn't feel sticky, tacky or crispy like some other products I've tried. Really nice smell, too. I wouldn't be without it. 24 March 2015
Rated 2 out of 5 by Bit disappointed I bought this product with really high hopes. I have long curly hair, which without product can be very frizzy and flyaway. It was expensive but I thought with all of the wonderful reviews it would be worth it. I have used this product twice so far but can see very little difference in my hair. It is still frizzy and still flyaway, the only thing I have noticed is the lemony smell. I would accept this with an average product, but I am disappointed considering the cost. I purchased this along with the Be Curly Style Prep, but am unlikely to be buying these again. 16 February 2015
Rated 5 out of 5 by I have curls now, now frizz! I love this product! Having straightened my hair for 20 years, I decided to 'embrace my inner curl' and stumbled upon this product. Coupled with the 'Be Curly' spray, it is a huge help in creating smooth, lasting ringlets in my shoulder length hair, which stay for at least a day with no frizz at all - until you brush your hair again! I also got tips from the website British Curlies which should have a tie in with this product as they are made for each other! 11 November 2014
Rated 4 out of 5 by AVEDA Be Curly Curl Enhancing Lotion I have straight hair but the reason I bought this product is because I thought it might give my fine hair more volume. It did do this up to a point but the best thing about it is that it gave my hair more body and stopped it frizzing so much in damp weather. Don't need much of the product each time I use it so although fairly pricey, it will last ages I should imagine. 23 October 2013
Rated 5 out of 5 by exceptional product I was reccomended by Aveda hairdresser to keep my frizziness tamed and to maintain curls. I bought a much cheaper product which was useless.So I bought this as a treat and will continue to purchase as its made such a difference to my look, and I get lots of nice comments. 09 January 2013
Rated 5 out of 5 by I love this This curl lotion is amazing and even better when used with the curl style prep. Well worth the extra money, gives shine and definition but doesn't weigh hair down like most curl cremes and thankfully has none of those horrible silcones in so many of it's compeditors so it washes out easily. Looks natural too, no crunchy curls. The only downside...I have to order it online because John Lewis Welwyn don't stock Aveda's products at present. 15 April 2012
Rated 4 out of 5 by Best for Curls Have tested countless products for curls (including straightening creams!) over the years, and this has become the one for me, worth the extra expense and makes your head smell delicious! My only minor criticism is that it doesn't totally eradicate frizz, but then I've never found anything that does, especially once you expose your locks to the hairdryer. 23 November 2011
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