AVEDA Be Curly™ Shampoo

Product information

Gentle cleansing with Be Curly™ Shampoo enhances curl, combats frizz and boosts shine on curly or wavy hair.

  • Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*
  • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave
  • A refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences

*Use of the 4-step Be Curly™ System vs. untreated hair

Active Ingredients:
Possessed of strong soothing properties, this desert succulent is a source of moisture.
Wheat Protein:
Wheat protein is used to help protect hair from heat damage due to styling with blow dryers, irons, curling rods and other hot styling tools. The wheat protein blend expands when hair is wet and retracts when hair is dry to enhance curl or wave.

Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Eligible for International Delivery
Hair Concern
Curl definition
Hair Type
Dry or Damaged
Treatment Type

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Click & collect

Click & collect from John Lewis or Waitrose shops tomorrow from 2pm
375 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 4.9 out of 5 by 7 reviewers.
Rated 4 out of 5 by Lovely smell I have very curly hair, helps to tame the frizz and leaves your hair soft and smelling gorgeous. 24 June 2015
Rated 5 out of 5 by Best Curly Hair shampoo I have very wild curly hair - This product tames it ! It may seem expensive, but you really do only need to use a small amount and the last lot I got has lasted 9 months so far and there's still half a bottle left! I use a pump dispenser to make sure I don't use too much product 25 March 2015
Rated 5 out of 5 by Simply lovely Shampoo smells amazing leaves hair soft and manageable, enhances curls. Expensive but worth it. 28 February 2015
Rated 5 out of 5 by Tame curly hair A must for thick uncontrollable hair...makes my daughters hair calm and beautiful 28 May 2014
Rated 5 out of 5 by Excellent My curly sister recommended this to curly me - it makes my hair look much tidier and yet more curly at the same time. AND I don't even have to bother with the hairdrier 20 June 2013
Rated 5 out of 5 by curly shampoo As with the conditioner - a first class product - will continue to use alternating with cowshed products 21 September 2011
Rated 5 out of 5 by Excellent for Curly hair Helps hold curls naturally without the sticky glopp you get with some products - love this and wont use anything else! 11 June 2011
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£16.20 - £48.60

Product code :


in stock