AVEDA Pure Abundance™ Hair Potion, 20g

Product information

Our innovative formula transforms in your hands; from a powder to a light, absorbent lotion* then makes magic in your hair, increasing its diameter and creating an abundance of texture and volume.
  • Instantly thickens hair by 17%
  • Relies on natural bulking agents acacia gum and kaolin clay
  • Creates matte texture
  • Great for creating a gritty, second-day hair look

*Product that has liquefied will not affect performance. Do not allow product to freeze.

Active Ingredients:
While Ancient Hebrews considered Acacia wood to be sacred, the Aztecs used the gum as both a dye and food, eating the seedpods as an aphrodisiac. Acacia gum adds volume to fine hair.


Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Eligible for International Delivery
Hair Concern
Hair Type
All Hair Types
Treatment Type
Mask & Treatments

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  • Click & collect

    Click & collect from John Lewis and Waitrose shops tomorrow from 2pm
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  • Collect+

    Collect + from a local shop from tomorrow, postcode exclusions apply
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  • UK delivery

    Standard delivery within 5 working days
    Named or Saturday UK delivery
    Named day UK delivery pre-10.30am
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  • International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 2.5 out of 5 by 2 reviewers.
Rated 4 out of 5 by Great volume & lightweight matt texture I've used this product for a few years and love how it gives great root lift and a matt, kind of 'Bardot bed-head' texture. One applied, you only need to rub your scalp with your fingers again to plump up the volume throughout the night. But... the other reviewer has encountered the main problem with the product. The powder works by turning to liquid when rubbed on your fingers before applying to your hair. My first bottle, I didn't know that it also turns to liquid in the bottle if shaken! You have to be quite careful to tip and squeeze to squirt powder out, not to shake. It sounds as if hers was shaken heavily in transit and arrived as a liquid. I still haven't found another product quite as good though so i'll keep purchasing. 02 June 2013
Rated 1 out of 5 by waste of money It says on the bottle this is a powder----mine is not . It comes out as liquid and is really hard to get out of the bottle, its as if it is empty. Not impressed at all. Would have sent it back but couldnt find the receipt. Save your money buy something else. 14 May 2012
  • 2015-12-15 T15:58:51.534-06:00
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7 in stock