AVEDA Pure Abundance™ Volumizing Shampoo

Product information

Pure Abundance™ Volumizing Shampoo lifts fine hair up and fills it out. Hair looks fuller, feels thicker, stays more abundant.

  • Plant-based formula boosted by certified organic acacia gum
  • Aroma of certified organic peppermint, ylang ylang, palmarosa and jasmine
Active Ingredients:
While Ancient Hebrews considered Acacia wood to be sacred, the Aztecs used the gum as both a dye and food, eating the seedpods as an aphrodisiac. Acacia gum adds volume to fine hair.

Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Eligible for International Delivery
Hair Concern
Hair Type
All Hair Types
Treatment Type

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Click & collect

FREE on orders over £30, £2 if you spend less. Collect from John Lewis or Waitrose tomorrow from 2pm
369 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 5 out of 5 by 2 reviewers.
Rated 5 out of 5 by lovely shampoo I found that it makes the hair feel quite dry straw-like. So use it with a conditioner (conditioners can weigh down the hair and therefore you loose that volume which is created by hair being super dry). I have scored it excellent because I am happy with the product. I wash my hair every day, so I tend not to use this one every day as it strips the hair dry. So when it starts feeling dry I use a moisturising one from Aveda. 17 November 2013
Rated 5 out of 5 by Excellent product Use this every day on my fine hair. As it claims does give volume without being too heavy. Quite expensive for an everyday shampoo but is thicker than some cheaper brands & a bottle seems to last much longer 17 January 2012
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