AVEDA Pure Abundance™ Volumizing Shampoo

Product information

Pure Abundance™ Volumizing Shampoo lifts fine hair up and fills it out. Hair looks fuller, feels thicker, stays more abundant.

  • Plant-based formula boosted by certified organic acacia gum
  • Aroma of certified organic peppermint, ylang ylang, palmarosa and jasmine
Active Ingredients:
While Ancient Hebrews considered Acacia wood to be sacred, the Aztecs used the gum as both a dye and food, eating the seedpods as an aphrodisiac. Acacia gum adds volume to fine hair.

Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Eligible for International Delivery
Hair Concern
Hair Type
All Hair Types
Treatment Type

Featured articles

Salon perfect hair - The secret to healthy, bouncy locks

Salon perfect hair

Why is it so many of us struggle to recreate the perfect blow dry that our hairdresser so effortlessly achieves? It’s actually easier than you think; you just need to know a few tricks and techniques.


Click & collect

Click & collect from John Lewis or Waitrose shops tomorrow from 2pm
375 participating John Lewis and Waitrose shops

Collect + from a local shop from Saturday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 4.7 out of 5 by 6 reviewers.
Rated 4 out of 5 by worth the cost My long straight hair was looking tatty and straggly despite regular hair cuts. I was offered a free consultation in John Lewis which was helpful. Since using this shampoo with the conditioner I feel the look and feel of my hair has improved. I prefer to use products with more natural ingredients and am willing to pay extra. I have paid a similar price for less effective products. It has a pleasant scent that is not overpowering. 11 November 2015
Rated 5 out of 5 by Aveda Pure Abundance Shampoo This shampoo is one of the best money can buy. It leaves your hair feeling great, soft, thicker and in great condition. I would recommend this shampoo to anyone who wants to have fabulous hair. 21 October 2015
Rated 5 out of 5 by Can't do without product. Love Aveda products and have used Aveda shampoos for a long time. This shampoo has really given volume and life to my fine hair. A small amount goes such a long way making it extremely good value for money, Highly recommended, 15 September 2015
Rated 4 out of 5 by Lovely luxury shampoo Good ingredients, lovely smell - feels very luxurious for the price. 09 September 2015
Rated 5 out of 5 by lovely shampoo I found that it makes the hair feel quite dry straw-like. So use it with a conditioner (conditioners can weigh down the hair and therefore you loose that volume which is created by hair being super dry). I have scored it excellent because I am happy with the product. I wash my hair every day, so I tend not to use this one every day as it strips the hair dry. So when it starts feeling dry I use a moisturising one from Aveda. 17 November 2013
Rated 5 out of 5 by Excellent product Use this every day on my fine hair. As it claims does give volume without being too heavy. Quite expensive for an everyday shampoo but is thicker than some cheaper brands & a bottle seems to last much longer 17 January 2012
  • 2015-11-25 T15:10:57.772-06:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_6, tr_6
  • loc_en_US, sid_236755, prod, sort_default
1-6 of 6
  • Price match - Save 10% (saving already applied to price)

£16.20 - £48.60

Product code :


in stock