AVEDA Shampure™ Shampoo

Product information

Shampure™ Shampoo is a pure, gentle daily shampoo with Morikue™ protein that cleanses and fortifies any type of hair. Infusing it with one of Aveda's original aromas: a calming mix of 25 pure flower and plant essences.

  • Soothing aroma
  • For all hair types
Active Ingredients:
A natural antiseptic with an invigorating effect on both body and mind, used for centuries to cleanse and condition hair.
Soothing to stressed skin, refreshing and relaxing to both body and mind.

Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Eligible for International Delivery
Hair Concern
Hair Type
All Hair Types
Treatment Type

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Click & collect

Free Click & collect from John Lewis or Waitrose shops for collection Monday from 2pm
347 participating John Lewis and Waitrose shops

Standard delivery


Next or named day delivery


Next or named morning delivery


Collect+ from a local shop from Monday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

International delivery not available


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

Q & As

AVEDA Shampure™ Shampoo 4.5 5 11 11
Great for all the family Love this shampoo as it works for all the family, from coarse to fine, normal to oily hair. Cleans and removes any product build up without striping the hair. Smells good to. 22 April 2014
my favourite shampoo This shampoo is very good for boosting hair that has become thinner for whatever reason, hair looks fuller when blow dried and I believe hair growth has been stimulated. It is very pleasant to use and although a bit more expensive than the average shampoo, a bottle lasts for months. Highly recommended. 22 April 2014
Shampoo I have found this very useful for washing my hair and I buy it regularly for that purpose. I am not able to say if it is useful for anything else as my usage has been limited to hair-washing 16 October 2013
Great product This shampoo is great- gets rid of all product in hair. JL even did a price match for me as it was on sale at another high street retailer. 20 October 2012
Really gorgeous! As with the conditioner this shampoo smells amazing! Left my hair clean and bouncy with a gorgeous perfume which people commented on. Little goes a long way, though I can appreciate still pricey for shampoo. Worth it as it made me feel pampered. 12 June 2012
Never again This is by no means a natural/chemical free shampoo, but a high end commercial product. Just because the ingredients list the natural ones first, this still contains ammonium lauryl sulfate, silicone, petrochemicals, and fragrance (which usually include harsh chemicals which companies don't have to list). I bought into the hype from reviews elsewhere saying this is natural. After a few washes, my forehead and temple skin inflammation has returned, the same irritation brought about by chemical laden products like pantene, tresemme. My scalp is also left feeling a bit raw and itchy like mad so that I have to wash my hair almost daily, which I don't like to do. I don't think this one is for people with sensitive skin and prevaling skin conditions like eczma, acne, dermatitis etc. For the money the results are appalling. I am returning to the all natural A'kin range. 13 March 2012
Fresh, cleansing shampoo This is a neutral, cleansing shampoo. Feels chemical free and natural. 27 January 2012
The Wife's absolute favourite Personally I sport a Ross Kemp hair do, but bought this for my wife at Christmas as she thinks there is no finer product on the market - nice one bruv 27 January 2012
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£4.50 - £39.00

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