AVEDA Shampure™ Shampoo

Product information

Shampure™ Shampoo is a pure, gentle daily shampoo with Morikue™ protein that cleanses and fortifies any type of hair. Infusing it with one of Aveda's original aromas: a calming mix of 25 pure flower and plant essences.

  • Soothing aroma
  • For all hair types
Active Ingredients:
A natural antiseptic with an invigorating effect on both body and mind, used for centuries to cleanse and condition hair.
Soothing to stressed skin, refreshing and relaxing to both body and mind.

Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

Eligible for International Delivery
Hair Concern
Hair Type
All Hair Types
Treatment Type

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Click & collect

Free from John Lewis or Waitrose shops for collection Monday from 2pm
365 participating John Lewis and Waitrose shops

Collect + from a local shop from Monday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 4.2 out of 5 by 13 reviewers.
Rated 5 out of 5 by "Amazeballs" Bought this for my girlfriend and the title is her review! Does wonders for the hair and smells fantastic. Highly recommended. 17 March 2015
Rated 1 out of 5 by Terrible Shampoo Aveda must have a different definition of pure to me. I bought this shampoo because it claimed to be very gentle and pure, but it dried my scalp out, irritated my face and eyes - leaving very sore dry regions and worst of all it made my hair fall out!! After a couple of uses I was shedding the amount of hair I normally shed in a week in one brushing! I have waist length thick hair which I try to look after a best as I can - this will definitely not be part of that care routine ever again! I've gone back to Liz Earle's beautiful botanical shampoo - won't be using Aveda hair products ever again! 27 October 2014
Rated 5 out of 5 by Great for all the family Love this shampoo as it works for all the family, from coarse to fine, normal to oily hair. Cleans and removes any product build up without striping the hair. Smells good to. 22 April 2014
Rated 5 out of 5 by my favourite shampoo This shampoo is very good for boosting hair that has become thinner for whatever reason, hair looks fuller when blow dried and I believe hair growth has been stimulated. It is very pleasant to use and although a bit more expensive than the average shampoo, a bottle lasts for months. Highly recommended. 22 April 2014
Rated 4 out of 5 by Shampoo I have found this very useful for washing my hair and I buy it regularly for that purpose. I am not able to say if it is useful for anything else as my usage has been limited to hair-washing 16 October 2013
Rated 5 out of 5 by Great product This shampoo is great- gets rid of all product in hair. JL even did a price match for me as it was on sale at another high street retailer. 20 October 2012
Rated 5 out of 5 by Really gorgeous! As with the conditioner this shampoo smells amazing! Left my hair clean and bouncy with a gorgeous perfume which people commented on. Little goes a long way, though I can appreciate still pricey for shampoo. Worth it as it made me feel pampered. 12 June 2012
Rated 1 out of 5 by Never again This is by no means a natural/chemical free shampoo, but a high end commercial product. Just because the ingredients list the natural ones first, this still contains ammonium lauryl sulfate, silicone, petrochemicals, and fragrance (which usually include harsh chemicals which companies don't have to list). I bought into the hype from reviews elsewhere saying this is natural. After a few washes, my forehead and temple skin inflammation has returned, the same irritation brought about by chemical laden products like pantene, tresemme. My scalp is also left feeling a bit raw and itchy like mad so that I have to wash my hair almost daily, which I don't like to do. I don't think this one is for people with sensitive skin and prevaling skin conditions like eczma, acne, dermatitis etc. For the money the results are appalling. I am returning to the all natural A'kin range. 13 March 2012
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£4.50 - £39.00

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