Barbie Digital Dress Doll

Product information

Always ahead of the rest, Barbie showcases her digital dress. Not only is the dress stylish, fashioned in black and Barbie's signature pink, but it lights up too. Choose different design modes: select a built-in graphic, customise a design (using the included wand tool) or watch the pattern pulse to music.
The doll features a touch screen that lights up the dress with three different modes: Design, Animation, and Sound. Swipe to select pre-set animations and make instant fashion changes. Use your finger or the included stylus to draw unique designs that you can save.
Select Sound Mode to make graphics move to a song or your voice. You can then make graphics move to a song or your voice. This is cool, innovative fashion play for every techie Barbie fan.
Battery life Information How long the battery lasts for (and if applicable) until it needs recharging
2 x AA batteries included
H32 x W30 x D6cm
Electronic Toy Type
Movement Lights and Sounds
Suitable From
6 years
Toy Character
Fashion dolls
Not suitable for children under 6 years.

Brand Story

Since its launch in 1959, Barbie has become a much loved brand and an important playmaker in the toy fashion market. Created by Ruth Handler and based on the German doll Bild Lilli, she instantly saw the gap in the market for a non-infant doll marekted for children. Bild Lilli was based on a popular character in a comic strip that appeared in German newspapers, initally marketed at women, the doll soon became popular with young girls who enjoyed dressing up the doll in her various outfits. Ruth took the doll back to America and the manufacturing toy company Mattel Inc, she reworked the design and renamed the doll Barbie, after her daughter Barbara.
Ever popular with little fashionistas today, Barbie’s appeal has endured for 50 years and their extensive range of dolls, outfits and matching accessories has made the doll a cultural icon.


Click & collect

Free Click & Collect from John Lewis and Waitrose shops for collection tomorrow from 2pm
261 participating John Lewis and Waitrose shops

Standard UK delivery within 5 working days


Next, named or Saturday UK delivery.


Next/named working day UK delivery pre-10.30am.


Collect+ from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

International delivery not available


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

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