Two and half centuries of tradition
The House of CREED was founded in 1760 when James Henry CREED opened his first shop in London. It rapidly became a favourite of the aristocracy and soon Queen Victoria appointed CREED as an official supplier to the royal household.Eventually CREED was adopted by all the courts of Europe: Napoléon III and Empress Eugénie of France, Emperor Franz-Joseph and Empress Sissi of Austro-Hungary, Queen Christina of Spain. In 1854, under the patronage of Empress Eugénie, the House of CREED moved to Paris where it established a firm reputation for the rare beauty, quality and exclusivity of its fragrances. Today Olivier CREED, direct descendant of James Henry CREED, and now his son Erwin continue this great tradition.
Olivier CREED is the eminent sixth generation master perfumer and CREED. Following decades of study of scent with his father, Olivier CREED became master perfumer in 1975. He has created some of the most widely beloved and artistic scents in the 251-year history of the House, including Green Irish Tweed (1985), Millesime Imperial (1995), Silver Mountain Water (1995), Spring Flower (released in 1996), Himalaya (2002), Original Vetiver (2004), Love in White (2005), Original Santal (2006), Virgin Island Water (2007), Love In Black (2008), Acqua Fiorentina (2009), Sublime Vanille (2009-2010), Aventus (2010), Royal-Oud (2011), Original Cologne (2011) and White Flowers (2011).
Erwin CREED, is the seventh generation and designated future head of the House of CREED. Erwin CREED began accompanying his father, master perfumer Olivier CREED, to the fragrance workshop at the age of eight. Erwin CREED contributed his artistry to CREED scents Himalaya (2002), Original Vetiver (2004), Love in White (2005), Original Santal (2006), limited editions Feuille Verte (2006), Royal Ceylan (2006) and Fleur de Gardenia (2006), Virgin Island Water (2007) and Acqua Fiorentina (2009). Mr. CREED specializes in the hand selection of natural ingredients sourced from growers worldwide. It is a role that has taken him to more than 35 countries for CREED.