Benefit Boi-ing Industrial-Strength Concealer, 01 Light

Product information

Say good-bye to circles and shadows around your eyes with boi-ing. Our industrial-strength concealer camouflages those pesky "problems" without creasing, smudging, or wearing off.


Concealer Type
Eligible for International Delivery

Brand Story

In 1976 the Ford twins, Jean and Jane, created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, and combining a light-hearted approach mixed with beauty know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation. Creative and eclectic, Benefit continue to deliver feel-good products for every woman.


Click & collect

Click & collect from John Lewis or Waitrose shops tomorrow from 2pm
371 participating John Lewis and Waitrose shops

Collect + from a local shop from Monday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 4.2 out of 5 by 12 reviewers.
Rated 5 out of 5 Great product I use this for contouring and it works really well and stays on. 08 September 2015
Rated 5 out of 5 by Great product! Great concealer with a smooth finish. Doesn't cake. 02 June 2015
Rated 5 out of 5 by Amazing This product will amaze you with the results. Could not believe the difference 13 May 2015
Rated 2 out of 5 by A little dissapointed Although this product covers up spots and dark circles initially when applied, after about half an hour it just comes off - this is really annoying if you are out and don't want to keep topping up every 30mins. Also, I have relitivly pale skin so bought the palest colour on recomendation, but despite this it is still too dark (even slightly orange) for my skin tone. I was disappointed with this product, and expected better from benefit 09 February 2015
Rated 4 out of 5 by Best for dark circles Only concealer that seems to cover up my dark undereye circles!! Wish it was a little cheaper though, but it lasts along time as you dont need too much 27 May 2014
Rated 5 out of 5 by Amazing concealer Awesome and a real must for all ages.Gives smooth and perfect coverage and is good under or over any foundation.iIt covers thread veins , marks and all skin imperfections very well.ts the one piece of make up I cannot do without. 22 April 2014
Rated 5 out of 5 by Great! Bought this for my wife as a stocking filler at Christmas. She absolutely loved it and has permanently switched to Boi-ing now :) 08 January 2014
Rated 1 out of 5 by Terrible. The product is chalky with poor coverage. The concealor feels cheap and the tone didn't match my skin tone, even after being advised, Definitely far from 'industrial' as it wore off quickly, another poor yet lavishly marketed product. 23 March 2013
  • 2015-10-08T17:11:34.682-05:00
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Product code :


Colour :

01 Light

More than 10 in stock