Benefit Boi-ing Industrial-Strength Concealer, 01 Light

Product information

Say good-bye to circles and shadows around your eyes with boi-ing. Our industrial-strength concealer camouflages those pesky "problems" without creasing, smudging, or wearing off.


Concealer Type
Eligible for International Delivery

Brand Story

Once upon a time in a small Indiana town, a baby was born... No, wait a minute... make that two babies. As the identical twins grew, they developed rather peculiar habits.

The one known as Jean wore spaghetti in her hair and used the glowin' behinds of fireflies to create elaborate face paintings. Jane, on the other hand, spent hours counting Raisinettes, biting them in half, then trading the smaller versions to her younger cousins for real-size M&Ms. "Miraculous," said the townsfolk. "Jean has a right brain, Jane has a left... together these two just might do something crazy!"

And they did! In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation, brand ambassadors and global trend artists in their own right, eager to infuse the brand with eclectic tastes. The fab four are guaranteed to keep the creative juices flowing, ensuring that Benefit continue to deliver feel-good products for every woman.


Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
369 participating John Lewis and Waitrose shops

Collect + from a local shop from Thursday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 4 out of 5 by 10 reviewers.
Rated 5 out of 5 by Amazing This product will amaze you with the results. Could not believe the difference 13 May 2015
Rated 2 out of 5 by A little dissapointed Although this product covers up spots and dark circles initially when applied, after about half an hour it just comes off - this is really annoying if you are out and don't want to keep topping up every 30mins. Also, I have relitivly pale skin so bought the palest colour on recomendation, but despite this it is still too dark (even slightly orange) for my skin tone. I was disappointed with this product, and expected better from benefit 09 February 2015
Rated 4 out of 5 by Best for dark circles Only concealer that seems to cover up my dark undereye circles!! Wish it was a little cheaper though, but it lasts along time as you dont need too much 27 May 2014
Rated 5 out of 5 by Amazing concealer Awesome and a real must for all ages.Gives smooth and perfect coverage and is good under or over any foundation.iIt covers thread veins , marks and all skin imperfections very well.ts the one piece of make up I cannot do without. 22 April 2014
Rated 5 out of 5 by Great! Bought this for my wife as a stocking filler at Christmas. She absolutely loved it and has permanently switched to Boi-ing now :) 08 January 2014
Rated 1 out of 5 by Terrible. The product is chalky with poor coverage. The concealor feels cheap and the tone didn't match my skin tone, even after being advised, Definitely far from 'industrial' as it wore off quickly, another poor yet lavishly marketed product. 23 March 2013
Rated 4 out of 5 by Very handy in purse Shall definitely buy this again when mine runs out. So useful on 'no makeup' days! 29 January 2012
Rated 4 out of 5 by Excellent product, sensibly packaged. Good match with skin tone, stays put all day, excellent, screw top pot means the product can be easily accessed for application with either a brush or finger, non of it is wasted and it doesn't fall apart in your make-up bag! 29 December 2011
  • 2015-06-01T14:22:53.210-05:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_10, tr_10
  • loc_en_US, sid_110370, prod, sort_default
2 Next>
  • Price match - Save 10% (saving already applied to price)


Product code :


Colour :

01 Light

More than 10 in stock