Benefit Gimme Brow Eyebrow Volumising Fibre Gel, Light/Medium

The Edit

    Modern Matte 
    Inspired by the catwalk, curated by John Lewis.
    This month’s EDIT shows you how to contrast dewy skin, a matte red lip and strong brows for an on-trend look. 

    Find out more and shop The Edit

Product information

Full-FILL your fantasies of think, natural- looking brows..... even if your brows are barely there. Gimme brow's buildable micro fibres adhere to skin and hairs, mimicking the look of real brows. Brush on instantly for more brow....NOW!
Makeup Finish

Featured articles

Our brow make-up tips

Our brow make-up tips

Well-shaped, cared for brows can completely transform a face. Many of us have over plucked or neglected brows that simply need a little TLC. 


Brand Story

Discover the latest range of gotta-have-it make up goodies from Benefit Cosmetics- the fun loving Beauty brand hailing from San Francisco! From mascara that’ll give you beyond belief lashes, primers to keep pores at bay and brow-mazing eyebrow pencils, kits & gels, snap up all of your fave makeup products here at John Lewis! 


  • Click & collect

    Click & collect from John Lewis and Waitrose shops tomorrow from 2pm
    Find out more
  • Collect+

    Collect + from a local shop from Tuesday, postcode exclusions apply
    Find out more
  • UK delivery

    Standard delivery within 5 working days
    Named or Saturday UK delivery
    Named day UK delivery pre-10.30am
    Find out more
  • International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 4.7 out of 5 by 49 reviewers.
Rated 4 out of 5 by good for everyday Really makes a difference to the appearance of my brows without being too obvious. Doesn't really cover all the gaps but fine for everyday use. 20 April 2016
Rated 5 out of 5 by Love this product Am in love with this product volumising fibre gel really do work. Looks and feel a very light to curry in your bags 13 April 2016
Rated 5 out of 5 by Very pleased! Really pleased with this product. My pale eyebrows now have a good defined shape. You can easily control the amount you apply so a nice natural look can be achieved, none of the harsh lines associated with eye pencils. 23 March 2016
Rated 5 out of 5 by A great product This is the third or fourth of these eyebrow shapers I have bought from Benefit. I love the way it brushes on, leaving a natural looking eyebrow line. My eyebrows are naturally reasonably strong but this shaper fills out any gaps and emphasises a good clear line, without being too strong. It's quick and easy to use and I would recommend it. 22 March 2016
Rated 4 out of 5 by Did as was advertised I have pale ,thinning eyebrows and this product really improved them without looking too artificial when the assistant tried it on me. 22 March 2016
Rated 5 out of 5 by Just what I needed Sparse eyebrows needing a bit of help! The mascara-style wand does the trick and means that you can put as much or as little product on the wand as you want. My eyebrows look natural and fuller and basically a lot better when I'm wearing it! I bought the light/medium which is fine as I'm dark blonde, but if you have pale eyebrows I think this colour could be too dark. 22 March 2016
Rated 5 out of 5 by a definite must have. brilliant quick fix before the school run for the brows. Love it. 22 March 2016
Rated 3 out of 5 by Try it! This is a newish product, I was fascinated by it when it came out as it comes from a great brand, however for me, it not my favourite. When it was launched I went to the Benefit counter, I am a part time make up artist so whenever something is new I have to try it. The consultant was brilliant, she worked her magic and was so quick, yes half my age. I was impressed and bought it. It does take getting used to, still not able to use it as quickly as the in store consultant. Sure that many will either agree with me or disagree but you do have to try it. There are similar ones like it from other brands so there is the market for it. I would recommend that u try it though! Kas 14 March 2016
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