Benefit Gimme Brow Volumizing Fiber Gel, Light/Medium

Product information

Full-FILL your fantasies of think, natural- looking brows..... even if your brows are barely there. Gimme brow's buildable micro fibres adhere to skin and hairs, mimicking the look of real brows. Brush on instantly for more brow....NOW!
Makeup Finish

Featured articles

Our brow make-up tips

Our brow make-up tips

Well-shaped, cared for brows can completely transform a face. Many of us have over plucked or neglected brows that simply need a little TLC. 


Brand Story

In 1976 the Ford twins, Jean and Jane, created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, and combining a light-hearted approach mixed with beauty know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation. Creative and eclectic, Benefit continue to deliver feel-good products for every woman.


Click & collect

FREE on orders over £30, £2 if you spend less. Collect from John Lewis or Waitrose tomorrow from 2pm
369 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 4.7 out of 5 by 29 reviewers.
Rated 5 out of 5 by Perfect My eyebrows are fair and sparse. I have grey hair. This product is much more natural looking than any pencil that I have tried. It was recommended by my 13 year old granddaughter. 11 August 2015
Rated 5 out of 5 by Delighted So glad this item lived up to the hype. I am fair, so bought the lighter colour. I only need one 'dunk' for both brows and then use the empty brush to comb lightly through. I do need to wipe the edges after 'dunking' as I do with my eyelash mascara, but this is not a problem. The effect is subtle, but has made a difference to my whole face. My patchy fair eyebrows now have form and structure. I'm not sure I could go out without having used Benefit Gimme Brow now! I'd feel naked. 21 July 2015
Rated 5 out of 5 by Really pleased I'm fair and after too many years of overzealous brow shaping they need a bit of help to be seen. I usually had them dyed, but have stopped doing that having used this product. This adds texture as well as colour....need a bit of a delicate hand to make it look subtle, but if I can do it, anyone can! 07 July 2015
Rated 4 out of 5 by D.W.I.S.O.T.B.! Excellent. Very easy to apply and stays put. Perfect colour (the darkest). It is not too dark and looks extremely natural. 30 June 2015
Rated 4 out of 5 by This actually works! I bought the lighter colour a while ago & was very impressed. This one is a bit too dark, but if I blend the 2, the colour is just right! Definitely makes eyebrows seems fuller - very helpful as we get older! So easy to use, if just a little expensive. 30 June 2015
Rated 5 out of 5 by Brilliant One of the best products ever. Easy to use and very natural looking. I was recommended to use the lighter version but the darker one suits me better - experiment, it's worth while. 13 May 2015
Rated 5 out of 5 by Does exactly what it promises. A fantastic product that really helps with brow volume. I bought the darker one which works brilliantly at covering grey brow hair and giving volume. It stays all day without having to reapply - fantastic. Great product as always from Benefit and great customer service. 21 April 2015
Rated 5 out of 5 by very useful product This is the first Benefit product I have tried, it is brilliant and I can achieve the same result as the sales consultant did. 07 April 2015
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