Benefit Gimme Brow Volumizing Fiber Gel, Light/Medium

Product information

Full-FILL your fantasies of think, natural- looking brows..... even if your brows are barely there. Gimme brow's buildable micro fibres adhere to skin and hairs, mimicking the look of real brows. Brush on instantly for more brow....NOW!
Makeup Finish

Featured articles

Our brow make-up tips

Our brow make-up tips

Well-shaped, cared for brows can completely transform a face. Many of us have over plucked or neglected brows that simply need a little TLC. 


Brand Story

Once upon a time in a small Indiana town, a baby was born... No, wait a minute... make that two babies. As the identical twins grew, they developed rather peculiar habits.

The one known as Jean wore spaghetti in her hair and used the glowin' behinds of fireflies to create elaborate face paintings. Jane, on the other hand, spent hours counting Raisinettes, biting them in half, then trading the smaller versions to her younger cousins for real-size M&Ms. "Miraculous," said the townsfolk. "Jean has a right brain, Jane has a left... together these two just might do something crazy!"

And they did! In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation, brand ambassadors and global trend artists in their own right, eager to infuse the brand with eclectic tastes. The fab four are guaranteed to keep the creative juices flowing, ensuring that Benefit continue to deliver feel-good products for every woman.


Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
369 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 4.7 out of 5 by 24 reviewers.
Rated 5 out of 5 by Brilliant One of the best products ever. Easy to use and very natural looking. I was recommended to use the lighter version but the darker one suits me better - experiment, it's worth while. 13 May 2015
Rated 5 out of 5 by Does exactly what it promises. A fantastic product that really helps with brow volume. I bought the darker one which works brilliantly at covering grey brow hair and giving volume. It stays all day without having to reapply - fantastic. Great product as always from Benefit and great customer service. 21 April 2015
Rated 5 out of 5 by very useful product This is the first Benefit product I have tried, it is brilliant and I can achieve the same result as the sales consultant did. 07 April 2015
Rated 2 out of 5 by This One Falls a Little Short on Benefits Colour was quite lost once applied, although it was the colour recommended by the sales person. Certainly did not give the illusion of extra volume although did tame the brows for a good sleek look. 25 March 2015
Rated 5 out of 5 by Amazing! I was prepared for disappointment but it's completely the opposite. This is an excellent product. Very easy to apply and I now have full, natural eyebrows with the flick of a brush. Chose the light medium colour as I am quite fair and it works beautifully. 18 March 2015
Rated 5 out of 5 by You've got eyebrows practice, learn to use skillfully for a great look 18 March 2015
Rated 5 out of 5 by Excellent product! I love this product - it does what it says, so easy to use and makes a big difference to the way my sparse eyebrows look. Will definitely continue using it! 17 March 2015
Rated 5 out of 5 by Very useful product. very good product give you a good shape and colour to eyebrow. 03 March 2015
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