Benefit Longwear Powder Eyeshadow, Call My Bluff (Pale Shell)

Product information

Finally…powder eyeshadow in a fabulous longwearing formula. This soft & silky shadow comes in wearable shades with finishes of either: matte, satin or sheen.

How to apply: Sweep on eyelid for a soft wash of color. Layer for added intensity.

Size: 3g
Eyeshadow Type
Makeup Finish

Brand Story

In 1976 the Ford twins, Jean and Jane, created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, and combining a light-hearted approach mixed with beauty know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation. Creative and eclectic, Benefit continue to deliver feel-good products for every woman.


Click & collect

Click & collect from John Lewis or Waitrose shops tomorrow from 2pm
375 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 5 out of 5 by 2 reviewers.
Rated 5 out of 5 by excellent product This is a staple in my make up bag! A real favourite due to the quality of the product excellent neutral colour that can be used in lots of ways 15 September 2015
Rated 5 out of 5 by Just the right shade! A shade to use as a base to build up with other shades or to use on its own. 20 August 2014
  • 2015-11-26 T14:50:10.248-06:00
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Product code :


Colour :

Call My Bluff (Pale Shell)

Size :

Call My Bluff (Pale Shell)

2 in stock