Benefit Remove It Makeup Remover, 177ml

Product information

Oil-free eye makeup remover

Removing your makeup is as important as applying it. Remove it makeup remover! Effectively removes eye makeup, including long-wearing & waterproof formulas, with an oil-free, no-rinse formula.

How to use: Apply Remove It makeup remover to a clean cotton swab to instantly correct mascara or eyeliner mistakes.


Eligible for International Delivery
Skin Type
All Types

Brand Story

In 1976 the Ford twins, Jean and Jane, created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. "Who says makeup has to be serious to be good?" they said. The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, and combining a light-hearted approach mixed with beauty know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The "friskiest luxury brand" now has over 2,000 counters in more than 30 countries.

Jean's daughters and Jane's nieces, Maggie and Annie Ford-Danielson, are Benefit's next generation. Creative and eclectic, Benefit continue to deliver feel-good products for every woman.


Click & collect

Click & collect from John Lewis or Waitrose shops tomorrow from 2pm
375 participating John Lewis and Waitrose shops

Collect + from a local shop from Tuesday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 3.3 out of 5 by 3 reviewers.
Rated 5 out of 5 by Amazing Absolutely love this product! Does a great job and doesn't leave your skin feeling oily like other products. Definetly recommend! 02 October 2014
Rated 2 out of 5 by Fundamental flaw I'm a real sucker for packaging and you can't beat Benefit for the look of their brand. Obviously, I bought this purely on looks, and that's the main reason I've given it two stars; one for the packaging and one because it doesn't sting my eyes. Unfortunately, there's a fundamental flaw in this product - it doesn't really work! With a reasonable amount of dragging and scrubbing it appears to remove my eye make-up, but I always wake up with mascara shadows under my eyes in the morning. Shame. I'll be going back to Clinique... 07 April 2014
Rated 3 out of 5 by Not as good as it's predecessor :( 'Remove It' had a lot of potential. I was bitterly disappointed when BeneFit discontinued Gee... That Was Quick! as that was by far the best makeup remover around. However, when this one was released I decided to move on to Remove It, trusting the brand. At first glance and whiff, the formula seemed to be the same. However, after the first trial I found that you need to use a lot more of it, or so it seems, to do the same job Gee... did. Also, as the cap doesn't have a suitable applicator and you have to pour out the liquid, it tends to come out in large quantities unless you're being incredibly careful. This, of course, means it's not as cost effective as Gee... because you accidentally waste a lot even when being cautious. I'm also starting to find that, though it does't sting my eyes whilst I'm using it (unless I accidentally tip too much out into the cotton pad-- then my eyes do water and sting after a second), I have been waking up the next morning with my eyes really and truly hurting. I was hoping that there was some other reason, as Gee.... never hurt or stung, ever, but this one has me feeling as though there are pins poking at my eyelids, or like I've been in a chlorine pool too long. It does it's job, though it doesn't get off waterproof or gel eyeliner/mascara as easily as Gee..., hence the 3 stars. When you use it, it certainly feels as soft as water and doesn't sting the eyes (granted, if you use the correct amount), so again, it does what it says on the box. However, I docked 2 stars on account of the potential morning-after sting, and the lack of applicator tip. Gee.... was in no way broke. Why on Earth they replaced it, I don't know. 15 August 2011
  • 2015-11-28 T14:45:28.819-06:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_3, tr_3
  • loc_en_US, sid_261822, prod, sort_default
1-3 of 3
  • Price match - Save 10% (saving already applied to price)


Product code :


Out of stock