Benefit They're Real! Mascara

Product information

 They’re real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!
They're real and here's the proof!
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.
Eligible for International Delivery


Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
355 participating John Lewis and Waitrose shops

Collect + from a local shop from Monday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Corporate iForce Named Day


Next day UK delivery


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


Next day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Benefit They're Real! Mascara 4.4 5 39 39
Much better out there I bought this mascara because I heard such good things about it. It could just be me but I do not get what all the fuss is about! I found it came out much too thick and doesn't separate my lashes at all. There are much better products on the market. 29 January 2015
love this best mascara EVER. Really quick delivery and well packaged 27 January 2015
Simply the best! This has become my favourite mascara. It really does extend and emphasise lashes without clumping. 09 December 2014
Great product Excellent product, easy to apply and they do look real 04 November 2014
Will never use another Mascara! This mascara is well worth the price tag. It goes on easily and makes your lashes look long and thick. No smudging or clumps. I love it! 23 September 2014
Benefit mascara Gives lovely long thick lashed look to eyelashes without any clumping 22 August 2014
Best mascara ever!!! I love this mascara!! I have tried various brands and this is the bestttttttt!! It stays on all day long - even through to the next day, I wouldn't recommended sleeping with this on. It doesn't flake off or smudge at all. You WILL need a good make up remover to remove this from your lashes at night. 08 August 2014
No fakery here! From the shiny, chunky packaging which sits so comfortably in your hand to the luscious lustre of the product as it coats your lashes, Benefit's They're Real! Mascara doesn't disappoint. If you've been let down by pointless PR puff around your chosen cosmetics in the past, don't worry...this baby absolutely delivers what it says on the tin - smudgeproof? I'll say! 20 minutes under a sudden summer shower left no visible marks and let me sail on to work. Brilliant! 29 July 2014
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More than 10 in stock