Bobbi Brown Long Wear Cream Shadow, Velvet Plum

Product information

This unique and innovative, long-wearing cream eye shadow maintains its true colour without creasing. Soft-blending formula goes on comfortably and has a soft, velvety finish. Apply with Cream Shadow Brush (sold separately).

Safe for contact lens wearers. Ophthalmologist tested. Fragrance free.


Bobbi Brown
Eligible for International Delivery
Eyeshadow Type
Makeup Finish
Makeup Finish

Brand Story

In 1991, Bobbi Brown revolutionised the beauty industry with her collection of ten brown-based lipsticks and a simple philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” Today, Bobbi Brown Cosmetics has expanded to a full range of beautifully wearable cosmetics, simple skincare and professional tools, and Bobbi herself has become a best-selling author, frequently sharing her experiences on television and print, and creating looks for top magazines and fashion weeks across the globe.


Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
369 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 4.4 out of 5 by 29 reviewers.
Rated 4 out of 5 by lovely sheen Bought this in beach bronze as I have blue eyes and it really sets them off. It's a creamy texture that can be used lightly for a daytime look or built up for evening. It has a tiny amount of sparkle which I love,as too much only highlights imperfections. Unlike a powder it does not sit in wrinkles and as a cream it does not fall onto the face. Feels comfortable. Also,a little goes a long way so it will last ages. 12 May 2015
Rated 5 out of 5 by Brilliant long lasting eye shadow. I always use these eye shadows because they do what they say. They really do last all day without creasing. The shade is absolutely gorgeous. 21 April 2015
Rated 5 out of 5 by Love them I have two now and will certainly get more. They are lovely on the lids and last nearly all day. I do have two light shades (Bone and Sandy Gold) so I cannot say how the darker ones turn out. They are perfect for every day wear and as a commuter who leaves the house at 7am and doesn't get back until 7pm I can say that my cream shadow is still visible for that time but needs a touch up if I go out in the evening. All in all pretty impressive. 26 March 2015
Rated 5 out of 5 by Stays on from early am to late pm I have used this shadow for a couple of years and recently went in to JL to get my 4th pot of Heather which I use in the crease line. Also got my 2nd pot of Cement which I use on the mobile part of the lid as this hides the discolouration. I previously purchased Malted as a change from Cement but found that the Malted was thicker and drier and didn't look as good as Cement which was far better for me, easy to blend, moist looking. Also holds on to any eyeliner which I apply on top. Will be looking at Ballet Pink on my next visit to JL. 19 February 2015
Rated 1 out of 5 by Certainly not long wearing!! Bought this as it states 'long wearing' but it creased badly after 2 hours. I am very upset i have wasted my money. The only use I have for it now is wearing on top of Mac paint pot which is truly long wearing. What a disappointment. 10 February 2015
Rated 4 out of 5 by Lovely eye shadow Love this eye shadow, use the velvet plum and it is really pretty and definately stays put, no smudging. Really good and some lovely colours although I have only tried velvet plum 10 February 2015
Rated 5 out of 5 by A Divine Eye Shadow I love this eye shadow - it's so easy to apply evenly and does last all day. It doesn't crease and the colours are beautiful. I would certainly recommend this. 09 December 2014
Rated 5 out of 5 by Wonderful Totally amazing, long lasting. Easy to apply. Really love this product. I wish I had discovered it years ago.. 05 August 2014
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Product code :


Colour :

Velvet Plum

2 in stock