Bobbi Brown Long Wear Gel Eye Liner, Denim Ink

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    InStyle Best Beauty Buys Award Winner

Product information

This innovative eyeliner offers the precision of liquid liner and the ease of a gel-based formula. Long-wearing, water-resistant colour can be used to create subtle to dramatic looks. Apply with Ultra Fine Eye Liner Brush. Dermatologist and ophthalmologist tested.

In shade Black Ink.

Bobbi Brown
Eligible for International Delivery
Eyeliner Type

Brand Story

In 1991, Bobbi Brown revolutionised the beauty industry with her collection of ten brown-based lipsticks and a simple philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” Today, Bobbi Brown Cosmetics has expanded to a full range of beautifully wearable cosmetics, simple skincare and professional tools, and Bobbi herself has become a best-selling author, frequently sharing her experiences on television and print, and creating looks for top magazines and fashion weeks across the globe.


  • Click & collect

    Click & collect from John Lewis and Waitrose shops tomorrow from 2pm
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  • Collect+

    Collect + from a local shop from tomorrow, postcode exclusions apply
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  • UK delivery

    Standard delivery within 5 working days
    Named or Saturday UK delivery
    Named day UK delivery pre-10.30am
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  • International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 4.6 out of 5 by 59 reviewers.
Rated 5 out of 5 by An eyeliner with staying power. I have had problems in the past with eyeliner fading during the day but found this Bobby Brown eyeliner gel to be genuinely long lasting. It's easy to apply and gives a perfect line. It comes in a nice range of colours and I will definitely buy another, very impressed 27 October 2015
Rated 1 out of 5 by Disappointed Unfortunately very disappointed with this product. After less than 6 months the gel has totally dried out and is difficult and painful to apply. It has to be applied a few times for any colour to show and little dried up pieces keep on getting into my eyes. I use the Bobbi Brown brush that was recommended but it doesnt help. Will have to look for a different product. 12 October 2015
Rated 1 out of 5 by It smudges I read reviews for this product before I purchased it. My experience is that the colour lacks depth and it smudges. Actually it smudges quite quickly. I will be returning to L'Oreal's waterproof super liner. 29 September 2015
Rated 5 out of 5 by Eyeliner Very good product. Easy to apply. Stays put without smudging. 29 September 2015
Rated 5 out of 5 by Great eyeliner I've tried many eyeliners but this is definitely the best. It easy to apply, stays on and looks great 01 September 2015
Rated 5 out of 5 by Best Eyeliner EVER!! I have used MAC liquid eyeliners in the past which have resulted in clumpy eye lashes and wonky lines. I decided to try Bobbi Brown's Gel eyeliner after reading all the reviews. It'ss amazing. The application was effortless and I applied once my mascara was on and not one bit ended up on my lashes. I opted for the Expresso Ink but will definitely be buying in black too. I bought the brush too which is the perfect tool for the job. You really can't go wrong with this eyeliner - it's just so easy to apply and looks amazing! 14 August 2015
Rated 5 out of 5 by Best eyeliner This gel eyeliner is the blackest of blacks, soft and easy to use. I use it on the upper eyelid (very easy to wing) and also on the waterline. Lasts all day. You'll need a decent eyeliner brush but worth it because this is the best eyeliner I've ever tried and I've tried a lot! 11 August 2015
Rated 5 out of 5 by Fantastic eyeliner This gets 10/10 for staying power which you wouldn't expect from a gel. Once you've put it there it stays put until you take it off. Only downside is that you can't get a mega crisp line it's a little softer but I guess if you played around enough with different brushes you could achieve this. 29 July 2015
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Denim Ink

More than 10 in stock