Bobbi Brown Long Wear Gel Eye Liner, Denim Ink

Product information

This innovative eyeliner offers the precision of liquid liner and the ease of a gel-based formula. Long-wearing, water-resistant colour can be used to create subtle to dramatic looks. Apply with Ultra Fine Eye Liner Brush. Dermatologist and ophthalmologist tested.

In shade Black Ink.

Bobbi Brown
Eligible for International Delivery
Eyeliner Type

Brand Story

In 1991, Bobbi Brown revolutionised the beauty industry with her collection of ten brown-based lipsticks and a simple philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” Today, Bobbi Brown Cosmetics has expanded to a full range of beautifully wearable cosmetics, simple skincare and professional tools, and Bobbi herself has become a best-selling author, frequently sharing her experiences on television and print, and creating looks for top magazines and fashion weeks across the globe.


Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
365 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 4.7 out of 5 by 49 reviewers.
Rated 5 out of 5 by Best Eye Liner Ever Having used eye liner for over 50 years - this is definitely the best I have used. Very easy to apply and stays until it is removed. An amazing choice of colours, including shimmery. An excellent product! 17 March 2015
Rated 5 out of 5 by Eye opener Very nice eyeliner, you can create a nice smudged look for the evening, but it does make you eyes look big, got the black/brown rather than the black so that it will have a softer look, and then bought another one which was a smokey green colour. Lovely and soft. 10 March 2015
Rated 5 out of 5 by Good long lasting eyeliner I put this eyeliner on this morning, 11 hours ago now and it looks just the same as it did fresh on! It's good quality, easy to apply (although I am using a square ended eyeliner brush which I prefer) and doesn't fade and rub away like a lot of pencil eyeliners seem to. I bought the black and it works very well as a tight liner to add impact to the lash line. 03 March 2015
Rated 5 out of 5 by Great eye liner. Love, love, love it!! Be sure to get a good brush to apply. 18 February 2015
Rated 5 out of 5 by Bobbi brown long wear Gel eye liner I have used this product for the last 3 years and love it. Apply before work and its still on until its removed. have used Mac, body shop don't come close to Bobbi browns gel liner. I suffer from hayfever most of the year so my eyes are very watery, doesn't smudge or remove the Gel liner- I love it. 17 February 2015
Rated 5 out of 5 by Great product This is a great gel eyeliner! After trying others I always come back to this one. Lasts a long time without drying out and still glides on perfectly. Doesn't fall down and it will lost until you take it off. Can't beat it! 29 January 2015
Rated 5 out of 5 by Quality shows through I haven ever been very good with gel liners, but this is a beautiful product and is easy to use because of the quality. Comfortable to wear and stays very much in place. 28 January 2015
Rated 5 out of 5 by Most practical eyeliner! It's simply the best eyeliner that Ive ever used. Highly recommended with Bobbi Brown brush. 09 October 2014
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Product code :


Colour :

Denim Ink

7 in stock