Bobbi Brown Long Wear Gel Eye Liner, Denim Ink

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    InStyle Best Beauty Buys Award Winner

Never knowingly undersold

Product information

Bobbi Brown, the Founder and Chief Creative Officer, says: “I love it because it easily glides onto eyelids for a precise look.” 

This innovative eyeliner offers the precision of liquid liner and the ease of a gel-based formula. Long-wearing, water-resistant colour can be used to create subtle to dramatic looks. Apply with Ultra Fine Eye Liner Brush. Dermatologist and ophthalmologist tested.

Bobbi Brown
Eligible for International Delivery
Eyeliner Type

Brand Story

In 1991, Bobbi Brown revolutionised the beauty industry with her collection of ten brown-based lipsticks and a simple philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” Today, Bobbi Brown Cosmetics has expanded to a full range of beautifully wearable cosmetics, simple skincare and professional tools, and Bobbi herself has become a best-selling author, frequently sharing her experiences on television and print, and creating looks for top magazines and fashion weeks across the globe.


  • Click & collect

    Click & collect from John Lewis and Waitrose shops tomorrow from 2pm
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  • Collect+

    Collect + from a local shop from tomorrow, postcode exclusions apply
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  • UK delivery

    Standard delivery within 5 working days
    Named or Saturday UK delivery
    Named day UK delivery pre-10.30am
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  • International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

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Denim Ink

5 in stock