Bobbi Brown Long Wear Gel Eye Liner, Denim Ink

Product information

This innovative eyeliner offers the precision of liquid liner and the ease of a gel-based formula. Long-wearing, water-resistant colour can be used to create subtle to dramatic looks. Apply with Ultra Fine Eye Liner Brush. Dermatologist and ophthalmologist tested.

In shade Black Ink.

Bobbi Brown
Eligible for International Delivery
Eyeliner Type

Brand Story

In 1991, Bobbi Brown revolutionised the beauty industry with her collection of ten brown-based lipsticks and a simple philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” Today, Bobbi Brown Cosmetics has expanded to a full range of beautifully wearable cosmetics, simple skincare and professional tools, and Bobbi herself has become a best-selling author, frequently sharing her experiences on television and print, and creating looks for top magazines and fashion weeks across the globe.


Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
355 participating John Lewis and Waitrose shops

Collect + from a local shop from Monday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Corporate iForce Named Day


Next day UK delivery


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


Next day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Bobbi Brown Long Wear Gel Eye Liner 4.7 5 44 44
Great product This is a great gel eyeliner! After trying others I always come back to this one. Lasts a long time without drying out and still glides on perfectly. Doesn't fall down and it will lost until you take it off. Can't beat it! 29 January 2015
Quality shows through I haven ever been very good with gel liners, but this is a beautiful product and is easy to use because of the quality. Comfortable to wear and stays very much in place. 28 January 2015
Most practical eyeliner! It's simply the best eyeliner that Ive ever used. Highly recommended with Bobbi Brown brush. 09 October 2014
Fab eye liner! I've never used an eye liner before, because I believed I couldn't. But I was persuaded to try after I visited the BB counter in Reading to have a make up update before a wedding I was going to. It's really easy to do, and the liner easily lasts all day, without smudges. Would recommend! 05 August 2014
LOve this eye liner I have used the black for years, just bought the chocolate shimmer, really nice for summer. Really lasts all day, even when I swim. Easy to apply with the Bobbie Brown brush. Definitely recommend this eye liner. 16 July 2014
Favourite. Would give more than five stars if I could...I must admit it is the best of the bests eyeliner. Has made my life so much easy and has noticeable good results. Very longlasting and looks very elegant when on. Value for money.. well done bobby brown :D 15 July 2014
AMAZING PRODUCT This is the only eyeliner to stay put on me particularly in the summer when I am suffering with hayfever. Its easy to apply & very blendable. Comes off with a good eye makeup remover and is done in lots of different colours. Its a fabulous product and I would not consider wearing any other eyeliner. 15 July 2014
Bobbi Brown Eye liner I usually use clinique but they have discontinued this colour. This eye liner is perfect and I'm very pleased with it, it may even be better than the clinique one 08 July 2014
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Product code :


Colour :

Denim Ink

5 in stock