Bobbi Brown Long Wear Gel Eye Liner, Ivy Shimmer Ink

Product information

This innovative eyeliner offers the precision of liquid liner and the ease of a gel-based formula. Long-wearing, water-resistant colour can be used to create subtle to dramatic looks. Apply with Ultra Fine Eye Liner Brush. Dermatologist and ophthalmologist tested.

In shade Black Ink.

Bobbi Brown
Eligible for International Delivery
Eyeliner Type

Brand Story

In 1991, Bobbi Brown revolutionised the beauty industry with her collection of ten brown-based lipsticks and a simple philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” Today, Bobbi Brown Cosmetics has expanded to a full range of beautifully wearable cosmetics, simple skincare and professional tools, and Bobbi herself has become a best-selling author, frequently sharing her experiences on television and print, and creating looks for top magazines and fashion weeks across the globe.


Click & collect

. from John Lewis or Waitrose shops. FREE on orders over £30, £2 if you spend less. Collect tomorrow from 2pm
369 participating John Lewis and Waitrose shops

Collect + from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 4.7 out of 5 by 53 reviewers.
Rated 5 out of 5 by Fantastic eyeliner This gets 10/10 for staying power which you wouldn't expect from a gel. Once you've put it there it stays put until you take it off. Only downside is that you can't get a mega crisp line it's a little softer but I guess if you played around enough with different brushes you could achieve this. 29 July 2015
Rated 2 out of 5 by Not 5* I bought this product because i generally use liquid eyeliner and gets all in your eyelashes so wanted to try something new. You have to use a lot of this product to get the right effect. It felt like i was wiping off when trying to apply more. trying to get a winged liner look was quite difficult with this product. I dont use it so was a waste of money. 23 July 2015
Rated 5 out of 5 by best eyeliner ever I have been buying this for years. I use it with Bobbis eyeliner brush. It goes on smoothly. Lasts through rain, sweat and tears. I have mature eyelids but I find it easy to use to line my upper eyelid. My favourites are Chocolate shimmer and Steel for daytime, Caviar and Black for nighttime. 16 June 2015
Rated 5 out of 5 by good product purchased this item for about two years or more now, brilliant eyeliner, stays put all day. 05 May 2015
Rated 5 out of 5 by Best Eye Liner Ever Having used eye liner for over 50 years - this is definitely the best I have used. Very easy to apply and stays until it is removed. An amazing choice of colours, including shimmery. An excellent product! 17 March 2015
Rated 5 out of 5 by Eye opener Very nice eyeliner, you can create a nice smudged look for the evening, but it does make you eyes look big, got the black/brown rather than the black so that it will have a softer look, and then bought another one which was a smokey green colour. Lovely and soft. 10 March 2015
Rated 5 out of 5 by Good long lasting eyeliner I put this eyeliner on this morning, 11 hours ago now and it looks just the same as it did fresh on! It's good quality, easy to apply (although I am using a square ended eyeliner brush which I prefer) and doesn't fade and rub away like a lot of pencil eyeliners seem to. I bought the black and it works very well as a tight liner to add impact to the lash line. 03 March 2015
Rated 5 out of 5 by Great eye liner. Love, love, love it!! Be sure to get a good brush to apply. 18 February 2015
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Product code :


Colour :

Ivy Shimmer Ink

7 in stock