Burberry Beauty Effortless Mascara, Midnight Black No.01


Eligible for International Delivery

Product information


  • The gelled structure helps obtain an airy texture and improved colour expression
  • Marine plant glycogen works like a natural lash extender, accelerating fibre growth and strengthening lashes


  • Fool-proof mascara for adjustable lash volume, from the most natural to the most sophisticated look
  • It combines thickening agents that effortlessly coat each lash along its entire length
  • Protective film forms on the lash surface shielding against humidity, rain and extreme heat

Application tips:
Place mascara brush on root of lash and then move repeatedly left to right until you reach the end of the lashes.
For a strong eye look: apply mascara with a smaller amount of Eye Definer on the base of the top lashes.
For a simple eye look: before you do anything else, use the mascara right up to the root, and fill in the lashes with an Eye Definer to give a definition.



Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
369 participating John Lewis and Waitrose shops

Collect + from a local shop from Tuesday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


International delivery not available

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

Rated 5 out of 5 by 2 reviewers.
Rated 5 out of 5 by Fantastic product! I've been using different mascaras for over 20 years and have never been completely happy with a mascara until now! This one is great. I have long lashes and the texture of this mascara suits me - its not too thick and isn't clumpy. It looks very natural. 11 February 2014
Rated 5 out of 5 by Beautifully long, natural lashes This is without doubt one of the best mascaras I have ever used. It glides on smoothly and easily without any lumps or clumps and leaves lashes looking like a beautiful, enhanced version of themselves rather than spiky and fake. Wear one coat for a super-natural look, and layer it up for added drama. I wore it for my wedding day because I didn't want to look too 'made up' and it was absolutely perfect. 28 October 2012
  • 2015-05-22T13:49:18.167-05:00
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Midnight Black No.01

Out of stock