EVERYDAYSTYLE
India Price,-Fashion Editor

Introducing ANYDAY menswear, that rarest of fashion gems – a brand that combines timeless style, wearability, watertight sustainable credentials and an affordable price

As the seasons change and life resumes normality, there’s never been a better time to start looking into the depths of your wardrobe and considering a complete re-jig. Sick of the sight of the pieces you’ve worn to death over the last 18 months? Us too, which is why ANYDAY’s just-in collection couldn’t have come at a better time.

You’ve likely heard of ANYDAY, our home and babywear brand that launched last year, which gives you well-designed pieces at prices that won’t make you wince. And on the back of that success, John Lewis is now doing the same for fashion, menswear and kidswear.

At home interview: Mini Moderns

So, what’s different about this collection? First of all, it approaches value from the perspective of the everyday man, the one who wants to shop with the planet in mind (more on that later) and be able to find pieces that suit his style needs, all without breaking the bank. And while there’s an emphasis on the collection responding to the trends of now (think fleeces, loungewear and padded outerwear), they will work for every man – no matter what his style – for seasons to come.

Most of the collection is designed in autumnal colours such as orange, green and brown, and favourites include on-trend block colour fleeces (both in long and short sleeves), a wear-anywhere lightly quilted gilet which looks especially good in bright orange, padded jackets, well-fitting joggers and a great selection of hoodies, T-shirts and crewnecks. A lot of the outerwear items feature ripstop panelling, too, which makes them resistant to catching, ripping and tearing. 

Looking sustainability in the eye is increasingly important for fashion brands all over the world, and so it was key to weave as much planet-loving material into this collection as possible. John Lewis are proud that 95% of the ANYDAY menswear collection is sustainable, using better cotton initiative (BCI) cotton throughout, plus recycled polyester and Ecovero, a material made from sustainable sources. While you look good, you can do good too.

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