Introducing Ninety Percent: the brand merging sustainability and fashion

Ninety Percent is a transparent, planet-first company, where everyday essentials are built from organic materials and 90% (hence the name) of profits go to charitable causes. Now the brand is making its first foray into menswear with an exclusive line of pieces (which are the green tie dye pieces below) available at John Lewis. ‘Segueing into menswear was a natural progression,’ says head of design, Louise Langkilde. ‘We were really able to refine those quality, sustainable basics that form the backbone of a man’s casual wardrobe – from the perfect boxy cut organic cotton hoodie, to our crew neck T-shirt in signature tie-dye.’ Don't wait on it – update your loungewear today.