MODERN RARITY

Dedicated to design, devoted to quality. Luxury redefined

Fall in love with Modern Rarity. A premium collection taking a fresh look at wardrobe staples. Focusing on luxury fabrics and expert craftsmanship, the AW17 collection features tactile textures, beautiful tailoring and luxury leather

This autumn, award-winning designer Eudon Choi brings his signature tailoring and masculine details to our expertly crafted Modern Rarity outerwear. Embrace autumn’s new trend for draped cocoon shapes with an exclusive piece from our limited edition collaboration

Traditional details are reinvented and updated giving depth and density to key pieces. Bags and boots are tasselled, trophy jackets embroidered and jeans distressed and frayed. These rich Persian-inspired influences of ancient colour, tapestry and decorative textiles give the collection a definitive edge

The muted colours offer up beautiful natural tones which, when layered together form a soft and sophisticated palette

Exquisitely designed knitwear, made in Italy from the finest yarn for the softest feel

Exquisitely soft and fluid in feel, premium-weight 100% pure silk gives a beautiful drape and lustre

Our beautiful Italian cashmere comes from a factory in Tuscany, one of the few to create their own yarns