Dior Diorshow Maximizer Lash Plumping Serum


Beauty Collection
Backstage Pros
Eligible for International Delivery

Product information

A stroke of genius from backstage at the fashion shows, this unprecedented mascara base combines powerful lash treatment benefits with the enhancing effect of mascara. This is the first Dior serum base with a full lash-boosting effect that works both instantly and day after day.

  • Instantly, its unique formula works like an incredible replumping coat to thicken the lashes. Lashes are immediately curled, thickened, lengthened and ideally prepared to magnify the effect of the mascara and maximize its hold.

Proven results: visibly longer lashes and up to two times more volume.*
  • Day after day, its lash-enhancing formula, which contains Lash MaximizerTM, an exclusive active ingredient and hyaluronic acid, revitalizes the lashes.

Eyelashes appear naturally longer, thicker and stronger.**

Recommendations for use: for a make-up result that is ever more spectacular, Diorshow Maximizer may be used as a serum base underneath your mascara and/or as an intensive night-time lash treatment mask.

*Ex vivo instrumental test after application of Diorshow Maximizer and then Diorshow Extase or Diorshow Iconic mascaras.
**In vitro test on Lash Maximizer™: after 3 days of application, 22% improvement in lash size, observed through improved visibility of natural lash growth.



  • Click & collect

    Click & collect from John Lewis and Waitrose shops Friday from 2pm
    Find out more
  • Collect+

    Collect + from a local shop from Friday, postcode exclusions apply
    Find out more
  • UK delivery

    Standard delivery within 5 working days
    Named or Saturday UK delivery
    Named day UK delivery pre-10.30am
    Find out more
  • International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 5 out of 5 by 6 reviewers.
Rated 5 out of 5 by Dramatic eyelashes! This is a brilliant product which I first bought on the recommendation of a friend and subsequently recommended to other friends and relatives 08 September 2015
Rated 5 out of 5 by Brilliant! I have long eyelashes which unfortunately have got thinner over time (I am a wrinkly). This product discreetly thickens beautifully without being clumpy. I curl my lashes first, apply the serum and then my mascara. The serum is white in colour but can be easily covered, unlike some other brands I've used. I recommend the product for all those who love the 'big lash' look (whatever your age!) 04 August 2015
Rated 5 out of 5 by Dior Show lash pumping serum Excellent product!!! well worth the money and better than standard products 19 May 2015
Rated 5 out of 5 by Fantastic product! I was not convinced I really needed this product but went ahead and bought it anyway on the suggestion from the Beautician on the CD counter. I am not disappointed. It is really great!!! 24 March 2015
Rated 5 out of 5 by Wouldn't be without it Mascara needs this underneath it. It helps to give a thicker appearance and conditions at the same time. 17 March 2015
Rated 5 out of 5 by Fantastic It's really good, doesn't clump and it separates and lengthens the eyelashes. I can't leave without it. It's great on its own as a lash conditioner. Fully recommend. 07 September 2013
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