Ranked highest in customer satisfaction

People love using iPad. We know because they've said so. In a study by J.D. Power and Associates, Apple ranked "Highest in Customer satisfaction with tablets in the US" for the second time in a row.(1) and because people love iPad so much, they're going more with it - a lot more.

Only iPad has so many apps designed spcifically for it

With more than 375,000 apps made just for iPad, there's almost no end to what you can do.(2) These aren't merely scaled-up versions of phone apps. They're powerful apps that take full advantage of everything iPad has to offer.

It's beautifully made and performs beautifully

iPad is exquisitely designed using high-quality materials. But there's more to it than meets the eye. With powerful chips and fast graphics, the true beauty of iPad may just be how capable it is.

Two great sizes. Two brilliant displays

The ultra-high-resolution screen iPad with Retina display makes everything look crisp and lifelike. While the iPad mini display is bright and vivid, and a perfect canvas for all the apps made for iPad.

Battery that lats as long as you will

Great battery life has always been one of the things that makes an iPad. Even with its slim design and incredible performance, iPad has an astounding 10-hour battery life.(3)

Smile for the camera. Both of them

The iSight camera on the back of iPad lets you shoot beautiful 5-megapixel still images and record HD video in 1080p. And the front-facing FaceTime HD camera lets you make video calls on the big,
beautiful iPad screen.

iPad gives you ultra fast wireless

With dual-band Wi-Fi, you can browse, download and stream content at remarkable speeds. And Wi-Fi + Cellular models support fast data networks all over the world,(4) so iPad is fast no matter where you are.

Millions of ways to play, worl and learn. From one trusted source

The more apps, music, films, TV programmes and books you download to your iPad, the better it gets. With iPad, all that content is available from one source: Apple. And every app has been reviewed to guard against malware.

iOS 6. More advanced features let you do more than ever

The innovative features and built-in apps in iOS 6 make iPad not only easy to use but also incredibly fun. And every iOS software update downloads straight to iPad, so the latest iOS version is just a tap away.

iCloud puts your content on all your devices

iCloud stores your content - your music, photos, apps mail, contacts, calendars, documents and more - and wirelessly pushes it to all your devices. It's seamlessly integrated into your apps, so you're up to date everywhere you go.

iPad with Retina display

The stunning 9.7-inch Retina display has over 3.1 million pixels - a million more than HDTV. So you can see and do things like never before.

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iPad mini

It's pencil thin and unbelievably light. And it features a beautiful 7.9-inch display. With iPad mini, you can go anywhere and do just about anything.

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iPad Smart Cover

The perfect match for iPad. It attaches magnetically, instantly wakes your iPad when you open it and folds into a stand. (Sold separately.)

Smart cover colours

three color dots
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1. Apple received the highest numerical score in the proprietary J.D. Power and Associates 2012-2013 (Vol. 1) U.S. Tablet Satisfaction Study TM, 2013 Vol. 1 study based on responses from 1,875 US consumers who have owned their current wireless tablet for one year or less, and measures five wireless tablet manufacturers. Proprietary study results based on experiences and perceptions of US consumers surveyed February 2013. Your experiences may vary. Visit jdpower.com.2. App count refers to the total number of apps worldwide. Not all content is available in all countries.3. Battery life varies by use and configuration. See www.apple.com/uk/batteries for more information.4. Data plans sold separately. See your carrier for details.™ and © 2013 Apple Inc. All rights reserved.