True to the magic equation that characterises the Parure Gold franchise, the Parure Gold 24K primer, 99% rejuvenating-effect skincare¹, infused with a hint of 24-karat gold, ensures 24-hour² absolute radiance and 24-hour³ hydration. Pure radiance booster, Parure Gold 24K is the promise of beautifully enhanced, flawless make-up and more beautiful skin day after day.

Formulated with 98% naturally-derived ingredients⁴, this perfecting primer boasts an iconic sensory gel texture and guarantees instantly unified skin. Imperfections are corrected and skin texture is perfectly smoothed. Beautifully enhanced and impeccably prepped with Parure Gold 24K, skin is like a flawless canvas, ready for make-up, which thus appears in its best light. Foundation is easier to apply and its wear is optimised.

With this iconic formula, Guerlain is the goldsmith of the complexion. Delicate gold leaves are suspended in a transparent texture. Skin is perfectly illuminated with a youthful glow.

¹Percentage of base, without pigments and mother-of-pearl. ²Instrumental test on 24 Caucasian women. ³Instrumental test on 33 Caucasian women. ⁴Based on ISO 16128 standard. The remaining 2% contributes to product integrity and sensoriality.