All about plants and the perfect blow dry
Blow drying hair is something of a chore, not to mention the fact that it’s exhausting trying to achieve that perfect, bouncy-yet-sleek-and-swishy look. The constant wrapping of hair around the brush; pulling the hairdryer along a section of hair, and then back to the roots; and finally, moving to the back of the head, which is, frankly, impossible to do. The results are usually aching arms, and something that resembles straight hair but with the added extras of frizzy roots and a couple of kinks that refuse to be straightened out. Hair, after its first post-haircut wash, never looks the same as it did at the salon a few days before, even though the hairdresser made blow drying it look so easy…
The blow dry brush, technique and Phytodéfrisant
That infamous, round brush-and-hairdryer technique was actually invented and patented by hairdresser Patrick Alès in 1966. And, as this technique has been used for the last 50 years or so, it seems foolish to veer away from the tried-and-tested method, regardless of how much your arms ache. Plus, Alès’ clients in the 1970s included Jackie O and Catherine Deneuve - and you only need to glance at a picture to notice how glossy, bouncy and healthy their hair looked.
After selling the patent, Monsieur Alès delved into the world of botanical extracts and the healing properties of plants to create PHYTO, a hair care range that’s 95% natural. And what was one of the first products he created in the late Sixties? Phytodéfrisant, a 99% plant-based, anti-frizz gel designed to be used with your hair dryer to create perfectly sleek, smooth locks. Having now achieved cult product status due to its ability to hydrate, strengthen and smooth hair whilst leaving it super shiny, it’s a testament to the fact that some of the best beauty products on the market are the ones that have been around for years.
Given that their history is entwined with blow drying hair, PHYTO’s recent partnership with the Fred Segal Salon Blow Dry Lounge in LA - where stylists create that salon-perfect blow dry with PHYTO’s products - seems a good fit. Sadly, there isn’t one closer to home to test out but for those of us who can’t make it to LA (me included, sadly!) PHYTO’s 3 blow dry hero products are on hand to help you at home: Phytovolume Actif (a pre-blow dry spray to boost volume and hold your style in place); Phytodéfrisant; Phytolaque Soie (a botanical, non-sticky, non-aerosol hair spray).
And whilst I wish there was a magic wand that instantly creates a sleek, bouncy blow dry (or a hairdresser on hand each morning), instead I roped in various members of our online beauty team to test PHYTO’s products. Here’s what they thought:
Phytokeratine Repairing Shampoo: “Just a small amount went a long way and left me with the softest, tangle-free hair, which not only smelt lovely but left my hair super shiny too!” Carly, Web Merchandiser.
Hair type: Thick; dry; dyed
Secret De Nuit Treatment: “My hair tends to look lacklustre during winter so I wanted to try this to bring some life back into it again. From the first application, I received comments the following morning on how shiny it looked! It definitely feels much softer and less dry at the ends too. Perfect!” Claire, Web Merchandiser
Hair type: Fine (but lots of it!); dry; dyed
Phytovolume Actif: “This is a great volumising spray. I blow dry my fine, highlighted hair everyday and it really gives my hair volume and shine. I've tried many volumising sprays over the years and this one doesn't make your hair feel sticky.” Sandra, Web Merchandiser
Hair type: Fine; highlighted
Phytovolume Shampoo and Phytobaume Volume Express Conditioner for Fine Hair: “This shampoo helps to thicken and add body, and the conditioner is a lightweight formula that doesn't weigh down my fine hair. It helps to add volume and leaves my hair very shiny.”
Sandra, Web Merchandiser
Hair type: Fine; highlighted
Phytoapaisant Soothing Treatment Shampoo: “This shampoo has a lovely rich smell and you only need a small amount. It really made my hair feel shiny and felt gentle on my scalp!”
Jemma, Online Selling Coordinator
Hair type: Fine; dyed
Phytheol Intense Anti-Dandruff Treatment Shampoo: “I think it does work after a few times, as it didn't work straight away, but I can tell I do have very little dandruff now. And my scalp feels calmer. I can feel my scalp is less itchy and dry, so it has definitely soothed the irritation. I will definitely buy the shampoo as it's not for everyday use, so it’s value for money being only £12.50.” Cindy, Web Copy Producer
Hair type: Thick; oily scalp
And Phytodéfrisant? It really did work wonders on my unruly, wavy hair and I can’t recommend it enough. So I’m half way there to creating the perfect blow dry, I just need to master the tiresome hair dryer now…