Our TV advert this year celebrates the extra mile we go to at Christmas to find the perfect gift.
The advert's called 'The Journey' and it opens in a family's snow-covered garden, with children making a snowman and snow woman. When the snowman has mysteriously disappeared the next morning, we're transported to a magical world as we follow the determined snowman on his epic journey across river, mountain, road and city. The motive for the snowman's journey isn't revealed until the last scene, when we see him return on Christmas morning.
The ad is set to a cover of Frankie Goes to Hollywood's 'Power of Love' sung by Gabrielle Aplin, a 20 year-old singer signed to Parlophone Records. She has already released three EPs through her own record label, has amassed over 12 million YouTube views, and has her debut album scheduled for release in 2013.