Our Croft Collection is an unfussy, updated classic lifestyle range for your home with a beautiful, considered and timeless theme. The colours are neutral in palette and the materials tactile, and we’ve edited it to encourage you to mix product styles from different eras to come together for a relaxed look.
It’s inspired by Great British traditions, and styles ranging from rural life to city dwelling. Its heritage focus includes products with beautiful detailing and design integrity, and with colour accents to add character and a focal point.
Materials include pale natural and cleanly-painted woods, galvanised zinc, marble, fine china and stoneware, basketry and natural textiles like wool and cotton.
Create a calm and simple living room space with pieces like the Berwick armchair upholstered in Bala Oyster or Pier French Grey and the /store/john-lewis-braemar-rug/p683179 Braemar rug in Grey or Putty. Accessorise with the adorable Hare cushion, and suspend the smooth and simple porcelain hanging birds from the ceiling.
For dining, the simplicity of the Croft collection means you’ll have a look that will never date. The rustic simplicity of the Pew dining chair is tempered by an upscale cream or blue-grey paint finish, and it’s functional too with its modernised book rack on the back. The mix and match of neutral palettes and textures is a feature of Croft, and we like the bench-style Croft Glendale dining table with its raised grain to contrast with those painted chairs for a casual dining feel. The Glendale bench is a useful option if you need to seat a few more at the table and don’t have much wriggle-room for a full set of chairs.
In bed and bath, Croft comes into its own in helping to create that sanctuary feel. The Skye bedroom range gives you a solid pine bedstead and sprung slats with the softer option of a padded headboard as opposed to the usual rail. If you’d like to upgrade your basic divan, then the Springfield headboard will add comfort and texture. And for a boutique hotel look but with a relaxed finish, the Wicklow collection is stonewashed with a smooth handle and a linen trim.
Most bathrooms could easily find a home for the Skye bathroom accessories range in cool, white porcelain, complemented perfectly by the subtle rib of the Stripe Hem detail towels. Croft is also about traditional heritage and craft, and this Twisted Loom laundry basket ticks both boxes; better still, it’s made from recycled paper rope.