Our leading trend this spring takes us away from everything British and across the Atlantic Ocean. There, our pioneering ancestors first encountered indigenous tribes and a contrasting landscape, in particular the sun-baked deserts of the southwest.
This meeting point is key to our design work. You’ll find elements of Native American patterns - notably in textiles - and evidence of the traditional wood working skills of our Pilgrim Fathers, but we’ve also given this trend a smattering of the modern. It’s this contrast we’re interested in and that our designers and buyers have created for us.
Relaxed, informal, with a blurring between indoor and outdoor, Pioneer features geometric patterns, rounded shapes and interesting weaves, in opal, ochre, clementine and smoke colours.