AW Home Design themes

Introducing Rural Luxe & Odyssey

Twice a year, our Home Design Studio presents new themes for our furnishings offer that have evolved from the previous season, and enable our buyers to source and develop products to create the look in their ranges and collections. We hope that in turn that inspires you to recreate co-ordinated looks in your home.

Whilst the Studio is now putting the finishing touches to AW14, we're delighted to present the new themes for this season – Rural Luxe and Odyssey. Design Manager Pip Prinsloo explains the thinking behind the themes, and previews them in this video. Watch out for products aligned to the themes being launched throughout September.