Successfully choose lingerie for your loved one that fits, is loved, and not exchanged for thermal undies or sensible pyjamas.
Gather necessary information in order to navigate website or enter store, select gift and complete mission in record time.
At home: Check surrounding area is clear and locate underwear drawer. Look for bra size which is a number and a letter, e.g. 34C. Remember to also check size of briefs; these usually follow dress sizes, e.g. 8, 10, 12 etc.
At home: Consider what she normally wears - best not to go for a completely different style. Instead spend a lot more than she would, perhaps a designer label or luxury line. Familiarise yourself with the brands she buys.
At home: Again check coast is clear. Look in wardrobe for recurring colour theme. Lots of light-coloured clothes? Go for white and ivory. Black is good under darker clothing. Pretty and fashionable, purples, pinks and blues are great alternatives. Red’s a popular choice but be careful - it’s also the most returned!
Online: Access computer and navigate to Lingerie, and search for target either by type of lingerie, or by brand. Alternatively, visit a John Lewis shop, and move directly to target destination; Lingerie department. (Take note though that you’ll draw a blank in John Lewis at home branches.).
However you carry out your mission, remember to hold your nerve and use information gained from earlier preparation. Look for familiar brand names - you'll encounter COLLECTION by John Lewis, L’Agent by Agent Provocateur, Fantasie and Somerset by Alice Temperley among others. We also have a new lingerie gifts section online that's full of stunning pieces to spoil the one you love.
Should unexpected problems arise, the online Lingerie size guide or an expert in-store Lingerie Advisor will be a swift and reliable source of information.
If lingerie mission looks doubtful, activate plan B - nightwear. A chemise is gorgeous, feminine and a lot easier to choose the right size (look inside her wardrobe to confirm dress size), and satin pyjamas look pretty too.