Another way to boost your wardrobe is to try a new brand, or two. Jigsaw, Barbour Laundryman and Pepe Jeans are our latest labels to join the men’s casualwear ranks. British by birth and internationally established, these domestic designers will take your look into a fresh, exciting direction.
Founded over 30 years ago by John Robinson in Hampstead, Jigsaw continues to expand its fashion repertoire as it relaunched its Menswear range for SS12. This will be the first season we have made this quintessentially British brand part of our online menswear collection. The label’s merino v-necks and merino cardigan bring its heritage story to life and lets you create a contemporary country look. Basic cotton T-shirts in statement hues, such as Red, Blue and Yellow, dominate. Alongside these wintery pieces there are a handful of polo shirts and slim-fit trousers to work as essential blank canvases for pulling together an outfit.
One of our firm favourites, Barbour, has added another string to its bow with the Laundryman collection. Including shirts, polos, Blue hoodies, Blue tees and chinos, this new range features heavily washed and distressed wardrobe staples which take their inspiration from the old Laundryman images from the Barbour catalogue archives. All the garments are pigment dyed to create the freshly laundered look and style, and feature a signature olive eyelet with a specially designed Laundryman logo.
Another homegrown brand that was born in the 70s is Pepe Jeans. Although very different from Jigsaw, it too originated in London. Created by Nitin Shah and his brothers Arun and Milan, Pepe Jeans is devoted to designing fashion-forward denim to give its customers a way to stand out from the crowd. In addition to the label’s straight-leg Wash Kingston and the slim-fit Wash Cane and Wash Cash jeans, we also stock the Michael floral shirt and Pete short-sleeved tee with