John Lewis at London Collections
John Lewis joins forces with the British Fashion Council
John Lewis has been a member of the British Fashion Council for many years and this year became an official supplier for the menswear initiative, which celebrates the creative and commercial importance of British menswear.
At a recent London Collections event, attended by fashion journalists, bloggers, suppliers and a number of celebrity guests, we previewed our spring/summer 2014 John Lewis & Co collection. You can watch the catwalk show and hear some industry reactions to the collection in this video.
Since its launch in 2011, John Lewis & Co has become one of our biggest private label brands and has cemented our reputation for being one of the UK’s leading high street fashion retailers.
From our Director of Buying, Fashion, Matt McCormack:
“John Lewis & Co really underscores what John Lewis is about as a fashion retailer. Designed in-house, it brings together the highest quality fabrics coupled with uncompromising design details and traditional English manufacturing techniques - something that has been missing from British menswear on the high street.”
Here are some shots from the show.