Never Knowingly Undersold is a commitment that has remained unchanged since 1925. This ad sets out to prove that what's really important in life doesn't change.
This advert is the story of two people falling in love. On the left side of the screen we see the girl's side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the guy's side of the story. He lives in the present day.
By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are different to how they were almost 100 years ago, the really important things haven't changed at all.
The new TV advert features the new Samsung Galaxy Note tablet device; view in more detail here.