The Boutique experience
This autumn/winter, our already vast range of Womenswear brands is made all the more covetable with the launch of a brand new boutique-based collection, ‘Curated’. Based on the exact definition of the word, our buyers have hand-picked a bespoke selection of pieces from the best up-and-coming boutique labels, offering a stunning range of premium clothing not currently available on the high street.
Housed in a new boutique space in our Oxford Street and Nottingham shops, and with most brands and items also available online, it’s a whole new shopping experience for women looking for something a little bit special. Jo Hooper, our Head of Womenswear Buying, says it’s for customers who “love boutique shopping”. The space includes the likes of luxe leather brand Muubaa and their celebrity-favoured jackets, and Hoss Intropia, a Spanish brand dedicated to providing beautiful, quality clothing to professional women.
In the first edit, we see lovely wool cardigans from the ever-individual Avoca Anthology in tactile textured home-spun yarns, vibrantly printed day-to-evening jersey dresses and must-have knitted coats and jackets. The Atelier cardigan offers prim tweed-like styling on a softly tailored knit for easy weekend chic.
From Saks and Second Female (available in store only) we have luxe, floating blouses in muted greys and creams, clean, minimal-shaped pieces in fluid fabrics and easy printed tunic designs. By Zoé’s distinctive femininity and elegance is represented by key cocoon shapes, soft cream tones, ladylike tweeds and hits of deep romantic red. Try the Riri skinny cords for a subtle, polished nod to the new season, and a welcome break from your staple denim.
Pyrus, a British brand dedicated to providing wardrobe favourites for the ‘refined, eclectic’ woman, has designed a selection of beautifully detailed blouses and feminine printed dresses exclusively for John Lewis and the Curated collection. From the smock tops to lush alpine dresses in floating silk, each piece illustrates the brand’s attention to delicate detail and quality.
Other brands available online include Bensimon, sustainable People Tree,and Derhy. Head to our Oxford Street and Nottingham shops for Sacks, Charli and Second Female; and Peter Jones and Nottingham for Hoss Intropia.