The Edit

Print and Pattern  - The Blogger Shoot

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Sarah Crisp, Web Copy Producer, Fashion

To help mark John Lewis’ 150th anniversary and celebrate our collection of exclusive designer collaborations, we invited three style-savvy bloggers to put their unique spin on our British heritage designs.

Despite the unrelenting spring showers outside, the trio managed to lift the spirits in our North London studio with their picks from our archive-inspired print and pattern clothing rails. Meet Rhiannon, Dunya and Sarah...

Rhiannon – fashionrocksmysocks.com
Rhiannon – fashionrocksmysocks.com

A thoroughly modern style sensation, Rhiannon created her video blog ‘Fashion Rocks My Socks’ back in 2012 in response to her burgeoning involvement with the Fashion & Beauty YouTube community.

Citing Alexa Chung’s quirky-cool style as inspiration, Rhiannon loves to ‘push the boundaries’ and has injected 60s-tinged references to her ever-evolving look over the past year. One wardrobe staple remains – a fail-safe leather jacket.

Advocating the saying ‘what goes around, comes around’, Rhiannon‘s much-maligned Red Riding Hood-style duffle coat of childhood years is now considered a coveted vintage treasure... much to the amusement of her mother.

Preferring a minimal beauty base for the evening’s shoot, Rhiannon opted for a slick of scarlet lipstick to ramp up the Old Hollywood glamour stakes – perfectly complementing our retro coronation spot prom dress and Jigsaw’s statement kitten heel courts.

Bloggers one
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Sara – waiste.co.uk/blogs/waiste-blog
Bloggers two
Sara – waiste.co.uk/blogs/waiste-blog

With style firmly steeped in vintage treasure-chest finds, Sara’s blog ‘Waiste’ is a melting pot of bohemian style icons, festival-fashions and a behind the scenes insight into her fabulously fashionable life.

As the owner of an online store specialising in vintage clothing and jewellery, Sara’s look reflects her work. Referencing musicians Stevie Nicks and Lana del Rey, her look is deeply rooted in 60s and 70s fashions with a side of rock chick nonchalance to boot.

Opting for Damsel in a dress’ ethereal Rio maxi dress and Somerset’s faultlessly feminine Cavendish tea dress, Sara showcased her impeccably eclectic taste. Styled with barely-there make up and tousled ombre hair, this is a fashionista who lets her clothes to do the talking.

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Dunya – dearestdeer.net
Dunya – dearestdeer.net

Having started her blog in 2012 at the recommendation of a blogger friend, Deerest Deer’s Dunya didn’t always have style stardom in her sights. ‘I had a lot of catching up to do’ she openly admits, referring to a past of 90s skirt-over-trouser fails.

Fast forward a few years and it’s safe to say her ‘catching up’ is complete: Dunya’s current incarnation as social media assistant at a fast-paced fashion powerhouse keeps her abreast of the hottest new styles.

All blunt-cut fringe and feline eyeliner flicks, Dunya’s style-star is on the up, thanks to a new-found confidence to try new looks. Currently coveting off-shoulder Bardot crop tops (teamed with ‘forgiving’ high-waisted trousers and block heeled shoes), the evening’s looks saw Dunya perfectly channelling ‘vintage bombshell’ in our silhouette-enhancing coronation dress and sleek metallic skirt from Reiss.

Bloggers three