Statement dresses
5 - How To Shop Clearance

Between the mania of bargain-hunters and the furore of fashion discounts, navigating the January sales can be an overwhelming experience.

The key to a seamless shopping experience is to know what you’re looking for. Even the window shoppers amongst us have favourite brands, investment pieces and covet a few fashionable separates.

So look no further than this go-to guide for sale shopping:

Basics

[1] Brands

We eagerly await the markdowns of our favourite brands such as Phase Eight and Hobbs in order to invest in classic workwear pieces. Opt for tailored blazers and skirts and focus on staple colours for enduring appeal. If you’re working towards a more trend-led approach, try brands such as Ted Baker or French Connection for last minute statement dresses or printed tops.

[2] Basics

Layering plays an important role in a woman’s wardrobe so use Clearance as time to stock up on your basics for the season. Essential knits, jersey tops, sweatshirts and T-shirts are aplenty so choose wisely and pick colours you can wear all year round. Nautical stripes and floral prints are always in vogue if you want variety and statement sweatshirts are an effortless way to lend casual outfitting an edgy flair.

Women%27s accessories

[3] Investment Pieces

The crème de la crème of seasonal reductions, investment pieces are a must-buy at clearance time. Chic overcoats crafted from luxe fabrics are ideal for timeless, elegant dressing, boucle jackets channelling heritage appeal are fit for weekend outfitting and the classic trench coat is an ageless asset to your capsule collection. Don’t forget your wardrobe hero and take time to invest in stylish dresses for any occasion; whether you choose a shift dress or an eye-catching bodycon for a chic ensemble.

[4] Denim

Ranking up there with the little black dress and crisp white shirt, a great fitting pair of jeans are a sound clearance investment. Opt for classic cuts in timeless tones for versatility and longevity of wear. A modern staple, the skinny jean is a great wardrobe addition - both on trend and endlessly adaptable dependant on occasion. For a fashion-forward edge, explore our selection of denim brights - guaranteed to lift the mood when worn as an anchor piece with pared back separates.

[5] Accessories

Trend-focused accessories can date quite quickly as the season is ushered in, however block colours and simple shapes evoke timeless appeal. For an enduring wardrobe addition, look for clean lines and classic shapes when it comes to bags and winter accessories. Alternatively use sale time as an excuse to be a bit bolder and treat yourself to a statement necklace or high-octane print.