Patricia Wan, Online Copywriter, johnlewis.com
With the advent of SS14, our key own brands
which include Somerset by Alice Temperley, COLLECTION by John Lewis, Kin by John Lewis
and Collection WEEKEND by John Lewis all offer collections that celebrate exquisite attention to detail
and crisp finishes.
From on-trend oversized shapes, neon brights and optical whites, the dominant mood is one of understated elegance for a contemporary silhouette that’s stylish and highly wearable. Draw inspiration from our key SS14 John Lewis collections in tandem with this season’s most coveted trends:
It wouldn’t be spring/summer without all things bright and beautiful, so ensure you inject vibrant energy into your ensembles with neon shades and bold hues. Lend your new season collection a zesty accent with colours that pop and wardrobe essentials that pass the litmus test.
From tops to trousers and jackets to jumpsuits, sheer was witnessed all over the catwalk with embroidery and delicate florals on organza taking a dominant stand as the most popular embellishments to lift sheer fabrics.
For a blooming start to the season, explore tiny ditsy patterns juxtaposed with supersized tropical prints, to allow a world of intoxicating botanical vintage prints to unfold.
Channel minimalism to the hilt with ultra pale pieces in stark, clean lines for a sleek and polished aesthetic. Opt for classic white shirts and amp up the look by throwing in subtle hints of texture. Inject a jolt of vibrant energy to your all-white ensembles by using contrasting candy colours to highlight the starkness.
SS14 is all about bold adornment with high-impact colours and shapes that create a lasting impression. From oversized separates to classic stripes, a statement print lifts even the simplest of ensembles.