Denim is a sartorial anchor in most wardrobes, and a versatile option throughout the year. This season feels even more denim-dominant with more and more everyday outfits featuring a denim twist. Summer provides the ideal backdrop to showcase your favourite separates as festivals, holidays and event-filled weekends take prominence.
Joanna Woolcock, Copywriter.
Denim is the easiest colour to integrate into any ensemble and universally flattering. By nature, the fabric is robust, easy-to-care for and adaptable. Immerse yourself in this season’s on-trend jumpsuits, dresses and cropped shirts, or opt for classic shapes with shirt dresses, skinny jeans and
Previous seasons have seen a hero colour, wash or cut take centre stage - however this summer sees a more varied style spectrum. Classic dark denim is an enduring favourite, though acid-washes and ripped detail can change up traditional pieces to give your wardrobe a contemporary feel. Whilst coloured denim is not the standout trend it was last summer, subtle pastel shades are an easy alternative to classic blue.
Jeans can also be a desk-to-dinner staple and even boyfriend jeans can be smartened up with a blazer and court shoe for a polished finish. Lastly, once a fashion faux pas, double-denim is now hugely chic – go for slightly different shades to nail the trend perfectly.