John Lewis Supima Cotton Towels, Latte

Product information

The Supima, our much-loved towel that is supremely soft and available in an array of stunning colours to instantly update your bathroom. When selecting your towel collection, choose a single shade to make a bold statement or several shades to create a fun combination.

Supima® cotton is a beautifully soft and highly absorbent type of US cotton. Strong and durable, Supima® cotton retains its softness and colour for longer, so it's the perfect choice for these heavyweight luxury towels.

This extra-long fibre cotton with a silk-like yarn has a softer, smoother feel with a rich lustre. It is up to 45% stronger, ensuring a towel that is durable and less prone to piling, while its lasting vivid colour comes from fine fibres and excellent absorbency of dyes.

Sumptuously soft, these towels are a pleasure to use throughout the year.

Grown in California's sun-drenched San Joaquin Valley and the American southwest, Supima® is short for superior US Pima cotton. Less than 1% of the world's cotton is eligible to carry the exclusive Supima name. This trademark is your guarantee that our towels are 100% American Pima cotton.


  • Face cloth, L30 x W30cm
  • Guest towel, L65 x W40cm
  • Hand towel, L100 x W50cm
  • Bath towel, L140 x W70cm
  • Bath sheet, L165 x W90cm






    The COTTON USA trademark is a sign of quality, which also features on this premium range of towels. This mark distinguishes superior products made from cotton grown in the USA. It is a symbol of purity, strength, and comfort to consumers around the world.

John Lewis
Eligible for International Delivery
100% Pima cotton
Towel Style
Towel Type
Bathroom Towel
Towel Weight Information Grams per square metre (or gsm) is the density of a towel. The greater the gsm, the more absorbent and luxurious it is likely to feel.
Washing Instructions
Machine washable at 60° C


Click & collect

Free Click & Collect from John Lewis and Waitrose shops for collection tomorrow from 2pm
337 participating John Lewis and Waitrose shops

Standard delivery


Next or named day delivery


Next or named morning delivery


International delivery available

  • Europe (Non EU) - £7.50
  • Europe (EU) - £7.50
  • Rest of World - £25.00
Provided by JL Delivery Ltd - more about international delivery
From  £7.50

Collect+ from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

Q & As

John Lewis Supima Cotton Towels 4.1 5 15 15
Soft and fluffy, perfect I decided to treat us to some new towels, and thought i'd check out JL own brand, as they're generally very good. These Supima towels are lovely and thick, and very soft. Re size, I got the bath sheet, as well as the next size below, and i'm glad i got the bath sheet, as its about the same size as out last set, so I would have been disappointed if I only had the next size down. I got 2 colours, kingfisher and latte, very pleased with both colours. Still need to see if they will wash ok, but knowing JL usual quality, I imagine they will wash well. 14 August 2014
Good towels I bought one of the bath sheets and its a very nice towel. Four stars due to the price which is quite expensive for a towel. 30 July 2014
Just superb - what a difference - pure luxury While staying with our daughter we were introduced to these towels. We then cam home to our 20 year old John Lewis ones and realised they were rather worn - to put it mildly. So now we are in pure luxury with these towels - and I added some hand towels from the same range at sale prices. Brilliant just brilliant. Keep up the good work JL! 30 July 2014
Super quality These towels have a quality feel and are lovely and heavy. Good colour dyes as well. 15 July 2014
Lovely soft towels Excellent quality and beautifully soft towels. Great value. 08 July 2014
Unsightly pulled threads The colour is fine and the towel does what it is supposed to do, but the slightest snag causes a pulled thread. Never again will I buy a towel with loops. If I cut off the extended loop will the towel disintegrate? I may have to as the towel now looks cheap and nasty even though it is only a few months old. 17 June 2014
Luxurious and useful product The towels are very absorbent, and really soft and cuddly to use. They make coming out of the bath or shower a real pleasure. 03 June 2014
Soft and absorbent Having tried several different towels only to find they left the skin feeling damp, I was pleased that these towels not only felt really soft but absorbed all the water leaving my skin feeling dry without feeling scratched. I wouldn't buy another kind of towel again. 27 May 2014
2 Next>

£4.00 - £32.00

  • Face Cloth

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  • Guest Towel

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  • Hand Towel

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  • Bath Towel

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  • Bath Sheet

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