John Lewis Supima Cotton Towels, Latte

Product information

The Supima, our much-loved towel that is supremely soft and available in an array of stunning colours to instantly update your bathroom. When selecting your towel collection, choose a single shade to make a bold statement or several shades to create a fun combination.

Supima® cotton is a beautifully soft and highly absorbent type of US cotton. Strong and durable, Supima® cotton retains its softness and colour for longer, so it's the perfect choice for these heavyweight luxury towels.

This extra-long fibre cotton with a silk-like yarn has a softer, smoother feel with a rich lustre. It is up to 45% stronger, ensuring a towel that is durable and less prone to piling, while its lasting vivid colour comes from fine fibres and excellent absorbency of dyes.

Sumptuously soft, these towels are a pleasure to use throughout the year.

Grown in California's sun-drenched San Joaquin Valley and the American southwest, Supima® is short for superior US Pima cotton. Less than 1% of the world's cotton is eligible to carry the exclusive Supima name. This trademark is your guarantee that our towels are 100% American Pima cotton.


  • Face cloth, L30 x W30cm
  • Guest towel, L65 x W40cm
  • Hand towel, L100 x W50cm
  • Bath towel, L140 x W70cm
  • Bath sheet, L165 x W90cm






    The COTTON USA trademark is a sign of quality, which also features on this premium range of towels. This mark distinguishes superior products made from cotton grown in the USA. It is a symbol of purity, strength, and comfort to consumers around the world.

John Lewis
Eligible for International Delivery
100% Pima cotton
Towel Style
Towel Type
Bathroom Towel
Towel Weight Information Grams per square metre (or gsm) is the density of a towel. The greater the gsm, the more absorbent and luxurious it is likely to feel.
Washing Instructions
Machine washable at 60° C


Click & collect

Free from John Lewis or Waitrose shops for collection tomorrow from 2pm
355 participating John Lewis and Waitrose shops

Collect + from a local shop from Thursday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

Standard delivery in 5 working days


Corporate iForce Named Day


Next day UK delivery


Named or Saturday UK delivery


Named day UK delivery pre-10.30am


Next day UK delivery pre-10.30am


International delivery available

  • Europe (EU) - £7.50
  • Europe (Non EU) - £7.50
  • Australia - £25.00
  • Rest of World - £25.00
Provided by JL Delivery Ltd - more about international delivery

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

John Lewis Supima Cotton Towels 3.8 5 22 22
Disappointed I bought this towel in Casis (it took me some while to find a face cloth, hand towel and bath towel without a pluck in it) - that should have been a warning! I already have a pluck on the the face cloth and hand towel and after only washing three times they have already started to loose their lovely colour, even though I used a well known detergent that protects colours. I have always bought JL towels and not had this problem previously. 21 December 2014
Not as good as they were Just bought a set of towels in duck egg blue. I nearly always buy my towels from John Lewis and I will keep these but I do feel they aren't up to the usual high standard. Think I will look elsewhere next time. 24 November 2014
Bath mat supima platinum I purchased four towels and a bath mat in the supima platinum range on-line. The towels were exactly the colour I wanted but the bath mat didn't match! I went to the JL Oxford Street store to see if the bath mat there matched. It didn't. With the assistants help, we discovered the supima platinum mat actually matched the blue grey towels in a different range. The assistant said he'd contact the manufacturer to find out why the supima platinum bath mat didn't match the supima platinum towels, and get back to me with the answer. Unfortunately, he didn't so I shall be returning the towels. 16 November 2014
Guest Towels falling apart after washing I have ordered several sets of these towels. For the towels I ordered in Platinum, the guest towels fall apart after washing. I have had to send back 3 guest towels for this reason. John Lewis has refunded and otherwise they are acceptable quality for the price. 13 November 2014
Soft and cosy I am so pleased i purchased these towels. They were a moving in present for my daughter and her family. She was delighted with the towles and her boys said they were soft and cosy. 11 November 2014
Good soft towels Did a lot of towel testing before finally settling on these. The colour is lovely in our new wet room and the towels are very soft and absorbent. If they are like our previous John Lewis towels they'll last a long time too. 11 November 2014
Beautiful towels Sumptuous towels with great absorbency. Only minor criticism being that the pile is fairly loose and therefore easy to snag but overall great value for money and I would highly recommend. 01 October 2014
Soft and fluffy, perfect I decided to treat us to some new towels, and thought i'd check out JL own brand, as they're generally very good. These Supima towels are lovely and thick, and very soft. Re size, I got the bath sheet, as well as the next size below, and i'm glad i got the bath sheet, as its about the same size as out last set, so I would have been disappointed if I only had the next size down. I got 2 colours, kingfisher and latte, very pleased with both colours. Still need to see if they will wash ok, but knowing JL usual quality, I imagine they will wash well. 14 August 2014
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£4.00 - £32.00

  • Face Cloth

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  • Guest Towel

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