Living Proof Full Shampoo

Product information

Living Proof Full Shampoo transforms fine, flat, lifeless hair into hair that looks and behaves like full, thick hair - giving body and volume that last 5 times longer.

A gentle, cleansing shampoo that removes build-up and residue without stripping or weighing hair down. Powered by the patented OFPMA healthy hair molecule, this shampoo creates a foundation for creating optimal thickness.

Apply to wet hair, lather, rinse and follow with Living Proof Full Conditioner for optimal results.

Living Proof
Hair Concern
Hair Type
All Hair Types
Treatment Type

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Brand Story

“We are the Science you are the Living Proof”
Brand History
Established in 2004, Dr. Bob Langer, an MIT Institute professor, teamed up with brilliant scientists and took a look at the beauty industry. They analysed what was in beauty products and discovered that the industry relied on the same off the shelf ingredients - silicones and oils. This inspired our founders to create new technologies that would offer women "proof in a bottle," rather than "hope in a bottle."
Our scientists worked hand in hand with iconic hair stylists Ward Stegerhoek and Mitch DeRosa, who knew first hand of women’s struggles with traditional beauty products. Our team went to work in the labs. Molecules were invented, synthesized, analysed, and patented and a premium, performance based hair care solution free from silicones, oils, parabens and sulfates was born.
Created with one simple ambition Living Proof challenges conventional wisdom to solve women’s toughest beauty problems. With our team of expert stylists and biomedical scientists beauty meets brilliant science. We invent and patent new molecules that completely change how hair behaves. Living proof is now available in over 26 countries worldwide and is subsequently recognized amongst industry experts having acquired over 65 awards to date.
Our Difference
Our range is free from silicones, oils, parabens and sulfates. We discovered a superior way to care for hair — far better than the old industry standard of silicones and oils. Our patented molecule, OFPMA, creates an exquisitely thin, invisible shield around each hair strand, repelling dirt and oil so hair stays cleaner for longer, fighting humidity and creating healthier hair over time. In addition we discovered a better way to create volume and body without stiff, sticky resins. Our patented molecule PBAE creates a microscopic pattern of thickening points on every hair strand for long lasting, touchable body and volume. Two new molecules designed to completely change how the hair behaves.


  • Click & collect

    Click & collect from John Lewis and Waitrose shops tomorrow from 2pm
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  • Collect+

    Collect + from a local shop from tomorrow, postcode exclusions apply
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  • UK delivery

    Standard delivery within 5 working days
    Named or Saturday UK delivery
    Named day UK delivery pre-10.30am
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  • International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 5 out of 5 by 3 reviewers.
Rated 5 out of 5 by fantastic shampoo Living Proof Full Shampoo is an amasing shampoo which makes hair feel smooth but also gives plenty of body I'm delighted to have found such quality hair product 25 August 2015
Rated 5 out of 5 by Excellent . I was pretty skeptical , I have very fine , straight hair and honestly whatever product gives me the most volume will always be the product I buy . Thanks to the full shampoo , and full product line my hair feeling so clean , healthy , shiny and thicker . 02 June 2015
Rated 5 out of 5 by Amazing products This range will change your hair and life! Find out why Jennifer Anniston bought half the company... These are new formulas never used before and as a product junkie I can say they are worth every penny. Ignore how they feel in the shower it is when your hair is dried you will see the difference!!! 21 December 2014
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£9.00 - £21.00

Product code :


in stock