Living Proof No Frizz Shampoo

Product information

The first step in the fight against Frizz is Living Proof No Frizz Shampoo. An ultra-mild cleansing shampoo, powered by the patented OFPMA molecule it eliminates frizz and blocks humidity without weighing the hair down. This revolutionary shampoo also keeps hair cleaner for longer - allowing you go to longer in between washes.

Apply to wet hair, lather, rinse and follow with Living Proof No Frizz Conditioner for optimal results.

Living Proof
Hair Concern
Hair Type
All Hair Types
Treatment Type
Unit Price
£15 per 100ml

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Brand Story

“We are the Science you are the Living Proof”
Brand History
Established in 2004, Dr. Bob Langer, an MIT Institute professor, teamed up with brilliant scientists and took a look at the beauty industry. They analysed what was in beauty products and discovered that the industry relied on the same off the shelf ingredients - silicones and oils. This inspired our founders to create new technologies that would offer women "proof in a bottle," rather than "hope in a bottle."
Our scientists worked hand in hand with iconic hair stylists Ward Stegerhoek and Mitch DeRosa, who knew first hand of women’s struggles with traditional beauty products. Our team went to work in the labs. Molecules were invented, synthesized, analysed, and patented and a premium, performance based hair care solution free from silicones, oils, parabens and sulfates was born.
Created with one simple ambition Living Proof challenges conventional wisdom to solve women’s toughest beauty problems. With our team of expert stylists and biomedical scientists beauty meets brilliant science. We invent and patent new molecules that completely change how hair behaves. Living proof is now available in over 26 countries worldwide and is subsequently recognized amongst industry experts having acquired over 65 awards to date.
Our Difference
Our range is free from silicones, oils, parabens and sulfates. We discovered a superior way to care for hair — far better than the old industry standard of silicones and oils. Our patented molecule, OFPMA, creates an exquisitely thin, invisible shield around each hair strand, repelling dirt and oil so hair stays cleaner for longer, fighting humidity and creating healthier hair over time. In addition we discovered a better way to create volume and body without stiff, sticky resins. Our patented molecule PBAE creates a microscopic pattern of thickening points on every hair strand for long lasting, touchable body and volume. Two new molecules designed to completely change how the hair behaves.


  • Click & collect

    Click & collect from John Lewis and Waitrose shops tomorrow from 2pm
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  • Collect+

    Collect + from a local shop from Wednesday, postcode exclusions apply
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  • UK delivery

    Standard delivery within 5 working days
    Named or Saturday UK delivery
    Named day UK delivery pre-10.30am
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  • International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

Rated 4.8 out of 5 by 6 reviewers.
Rated 4 out of 5 by Brilliant Helps stop my hair from frizzing on damp/wet days. It also seems to stay cleaner as it states and it gives it a lovely sheen. It's worth trying. 03 November 2015
Rated 5 out of 5 by It does exactly what it says on the bottle! I really love it , It makes my hair feel soft and frizzlness. Really recommend it along with the no frizz styling spray. 29 September 2015
Rated 5 out of 5 by Very good shampoo coarse and dry hair no more, my hair looks and feels better. Almost freeze free. Highly recommend it. 11 August 2015
Rated 5 out of 5 by NO SODIUM LAUREL SULPHATE YIPPEE I have very dry hair that goes frizzy with most shampoos. This is absolutely brilliant for my hair, it lathers really well but doesn't strip the hair, in fact it makes my hair feel softer and not as coarse as it really is. So pleased there is no sodium laurel sulphate (nasty chemicals)! Love it! 07 August 2015
Rated 5 out of 5 Out Of This World This is the most amazing shampoo I have ever used. Salon results in your own home. My hair feels and looks fantastic and lasts in 'just washed condition' for at least three days. I have tried so many different product I had nearly given up. Read the reviews saw you could purchase a 60ml size to try so gave this shampoo a go. I have fine hair which is frizzy and this works wonders. Shampoos for frizzy hair are mostly geared towards thick hair so have always been to heavy for me. Yes it is a bit expensive but you only need to use a small amount besides I'm worth it The hair revolution starts here! 14 June 2015
Rated 5 out of 5 by Amazig new products in UK This is a brand new formula that will change your hair behaviour!!!! No frizz anymore!!!! Hair looks and feels amazing! 21 December 2014
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Product code :


4 in stock