MERUMAYA Iconic Youth Serum™, 30ml

Product information

MERUMAYA's best selling serum integrates ten evidence based active ingredients, with a formulation carefully designed to help prevent further skin ageing, perfect existing signs of skin ageing, help the skin to perform better for itself and protect it from ageing factors.

  • Improves radiance and luminosity
  • Reduces the appearance of lines and wrinkles
  • Improve moisture and elasticity
  • Restore skin’s structure and texture
  • Revitalise and rejuvenate

Integrating the MERUMAYA Signature Essence Blend reputed to uplift confidence levels with a sensually silky texture and clinically tested active ingredient, Iconic Youth Serum ™ engages multiple senses to provide a more pleasurable experience while delivering immediate and long term results.

MERUMAYA recommends: Use with Youth Preservation Moisturiser SPF15, to provide short term moisturisation and longer term hydration that is essential to keeping skin more youthful and dewy. They work synergistically to provide all round results.


Ageing concern
Wrinkle Reduction
Eligible for International Delivery
Skin Type
All Types


Click & collect

Free Click & collect from John Lewis or Waitrose shops for collection tomorrow from 2pm
348 participating John Lewis and Waitrose shops

Standard delivery within 5 working days


Next, named or Saturday UK delivery


Next/named day UK delivery pre-10.30am


Collect+ from a local shop from tomorrow - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops

International delivery not available


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

Q & As

MERUMAYA Iconic Youth Serum™, 30ml 4.5 5 25 25
Flawless Skin Recently sampled the Melting Cleansing Conditioner and Iconic Youth Serum, both of which I love and picked up from John Lewis whilst on my travels in Glasgow yesterday - couldn't wait a day without them - sink straight into my skin, which I can feel working overnight and wake up to ''see-through" flawless skin! 26 September 2014
Very Good But Not Natural I think this is one of the better serums I've tried and I am considering using it again. However, I had promised myself that I'd start using natural products and so this doesn't fit into that category. It made my skin smooth and the feeling lasted most of the day. I'd like to find a natural serum that does this. 11 August 2014
Finally something that works! Having used this product for two weeks I've finally found something that reduces the redness on my face. I've not used a moisturiser for the first time in ages, as it feels like the serum can stand alone, leaving a healthy sheen on my face. Gives you a great uplifting feel-good 'aura' around your face. 10 June 2014
Great product I don't know that this does ALL that it claims, but I can tell you for sure, as I am on my 2nd order, that this is a beautiful friend for your face. I have sensitive skin and this is one of those products that calms and restores as well as providing a great base for make up. I highly recommend this product. 01 April 2014
A useless product, brounght me out in spots After reading the glowing reviews this product appeared to have attracted I tried this with the moisturiser ... and oh dear, it is really awful! Please don't bother buying it. It smells far too strong, feels slightly disagreeable and left me spotty. I'd strongly recommend AVOIDING THIS AT ALL COSTS. I struggle to understand how any one could genuinely give it even three stars, 21 January 2014
Simply Gorgeous! Smells beautiful, feels beautiful and a real tonic for the skin ! 14 January 2014
Oh dear Such fantastic reviews encouraged me to try yet another beauty product! The texture feels the same as beauty products containing silicone - almost a dry texture. However I have the same problem with this product as I do with the facial wash - the overpowering smell. It is not a subtle scent and I feel it is more suited to body products than facial ones. My skin does not cope well with this product - though I patch tested and had no reaction- my face looks redder and generally unhappy! 18 December 2013
So far so good Just switched from Clarins as I fancied a change. Previously serums have left my skin drier, this is lovely. Enriched my skin and I love the scent. It smells really clean and fresh. Another review has said this serum makes them feel confident and I can see why. I feel like my face is protected and rejuvenated wearing this product and I love the smell. Will be investing more in this range. It's a great secret!!! 03 November 2013
2 Next>


Product code :


More than 10 in stock