MERUMAYA Iconic Youth Serum™, 30ml

Never knowingly undersold

Product information

MERUMAYA's best selling serum integrates ten evidence based active ingredients, with a formulation carefully designed to help prevent further skin ageing, perfect existing signs of skin ageing, help the skin to perform better for itself and protect it from ageing factors.

  • Improves radiance and luminosity
  • Reduces the appearance of lines and wrinkles
  • Improve moisture and elasticity
  • Restore skin’s structure and texture
  • Revitalise and rejuvenate

Integrating the MERUMAYA Signature Essence Blend reputed to uplift confidence levels with a sensually silky texture and clinically tested active ingredient, Iconic Youth Serum ™ engages multiple senses to provide a more pleasurable experience while delivering immediate and long term results.

MERUMAYA recommends: Use with Youth Preservation Moisturiser SPF15, to provide short term moisturisation and longer term hydration that is essential to keeping skin more youthful and dewy. They work synergistically to provide all round results.


Ageing concern
Wrinkle Reduction
Eligible for International Delivery
Skin Type
All Types

Brand Story

Maleka Dattu is the founder and creator of MERUMAYA Integrative Effective Skincare®, who has spent over three decades in the beauty industry, learning what customers really want. Her greatest inspiration comes from wanting to delight customers with products.

In creating this brand Maleka applied the principles of Integrative Health (prevent and cure disease for a long, mobile and healthy life), to create a skincare range that helps you age youthfully, by preventing and perfecting signs of skin ageing. She has used multiple clinically tested, active ingredients in the same concentrations as tested, to provide effectiveness.

Every product is created with her ‘Six P’s’ as her guiding principles:

  • Prevent & Perfect skin ageing
  • Performance
  • Pleasure
  • Practicality
  • Price
  • Patriotism

Maleka was recognised by the industry and voted for by her peers as Cosmetic Executive Women’s Achiever of the Year in 2006 and was awarded Retail Ambassador 2014 in the Specsavers EveryWoman Awards.


  • Click & collect

    Click & collect from John Lewis and Waitrose shops tomorrow from 2pm
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  • Collect+

    Collect + from a local shop from tomorrow, postcode exclusions apply
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  • UK delivery

    Standard delivery within 5 working days
    Named or Saturday UK delivery
    Named day UK delivery pre-10.30am
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  • International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Q & As

£36.50 £121.67 per 100ml £121.67 per 100ml

Product code :


6 in stock