MERUMAYA Iconic Youth Serum™, 30ml

Product information

MERUMAYA's best selling serum integrates ten evidence based active ingredients, with a formulation carefully designed to help prevent further skin ageing, perfect existing signs of skin ageing, help the skin to perform better for itself and protect it from ageing factors.

  • Improves radiance and luminosity
  • Reduces the appearance of lines and wrinkles
  • Improve moisture and elasticity
  • Restore skin’s structure and texture
  • Revitalise and rejuvenate

Integrating the MERUMAYA Signature Essence Blend reputed to uplift confidence levels with a sensually silky texture and clinically tested active ingredient, Iconic Youth Serum ™ engages multiple senses to provide a more pleasurable experience while delivering immediate and long term results.

MERUMAYA recommends: Use with Youth Preservation Moisturiser SPF15, to provide short term moisturisation and longer term hydration that is essential to keeping skin more youthful and dewy. They work synergistically to provide all round results.


Ageing concern
Wrinkle Reduction
Eligible for International Delivery
Skin Type
All Types


Click & collect

Free Click & collect from John Lewis or Waitrose shops for collection Tuesday from 2pm
369 participating John Lewis and Waitrose shops

Standard delivery in 5 working days (after Christmas)


Next, named or Saturday UK delivery (in time for Christmas)


Next/named day UK delivery pre-10.30am (in time for Christmas)


International delivery not available


We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.


Find out more about returning products

Q & As

MERUMAYA Iconic Youth Serum™, 30ml 4.3 5 26 26
too much silicone in this product The product leaves a silky feeling on the skin which I put down to the silicone in its ingredients this then sits on your face forming a barrier against other products used therefore I would only recommend it if it's used on its own. I only used it a few times as I found the formula broken me out in spots. 05 November 2014
Flawless Skin Recently sampled the Melting Cleansing Conditioner and Iconic Youth Serum, both of which I love and picked up from John Lewis whilst on my travels in Glasgow yesterday - couldn't wait a day without them - sink straight into my skin, which I can feel working overnight and wake up to ''see-through" flawless skin! 26 September 2014
Very Good But Not Natural I think this is one of the better serums I've tried and I am considering using it again. However, I had promised myself that I'd start using natural products and so this doesn't fit into that category. It made my skin smooth and the feeling lasted most of the day. I'd like to find a natural serum that does this. 11 August 2014
Finally something that works! Having used this product for two weeks I've finally found something that reduces the redness on my face. I've not used a moisturiser for the first time in ages, as it feels like the serum can stand alone, leaving a healthy sheen on my face. Gives you a great uplifting feel-good 'aura' around your face. 10 June 2014
Great product I don't know that this does ALL that it claims, but I can tell you for sure, as I am on my 2nd order, that this is a beautiful friend for your face. I have sensitive skin and this is one of those products that calms and restores as well as providing a great base for make up. I highly recommend this product. 01 April 2014
A useless product, brounght me out in spots After reading the glowing reviews this product appeared to have attracted I tried this with the moisturiser ... and oh dear, it is really awful! Please don't bother buying it. It smells far too strong, feels slightly disagreeable and left me spotty. I'd strongly recommend AVOIDING THIS AT ALL COSTS. I struggle to understand how any one could genuinely give it even three stars, 21 January 2014
Simply Gorgeous! Smells beautiful, feels beautiful and a real tonic for the skin ! 14 January 2014
Oh dear Such fantastic reviews encouraged me to try yet another beauty product! The texture feels the same as beauty products containing silicone - almost a dry texture. However I have the same problem with this product as I do with the facial wash - the overpowering smell. It is not a subtle scent and I feel it is more suited to body products than facial ones. My skin does not cope well with this product - though I patch tested and had no reaction- my face looks redder and generally unhappy! 18 December 2013
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