Phase Eight Bridal Daisy Embroidered Prom Style Wedding Dress, Cream

Product information

A gorgeous alternative to the traditional gown, this stunning embroidered organza wedding dress by Phase Eight features pretty daisy detailing all over, a fabulous fit and flare silhouette, and a detachable ribbon tie to the waist.

Sleeveless and boat necked, with a concealed zip to the back, wear with tonal heels and classic accessories for your big day.

Phase Eight Bridal
Dress Shape
Eligible for International Delivery
100% polyester
Boat Neck
Washing Instructions
Dry clean

Brand Info

Founded in 1979 by Patsy Seddon, Phase Eight started as a small boutique in Wandsworth, South London as a result of Patsy’s want to offer practical, affordable and sophisticated fashion for women. ‘Phase’ being taken from her maiden name P. Hayes and ‘Eight’ being reflective of the address of the first boutique, 8 Bellevue Terrace.

Since the start, Phase Eight have sought and succeeded in offering original and design led collections, focusing on elegant and contemporary products fashioned in luxurious fabrics and incorporating delicate, high quality finishes. Their main intention is to exceed each customers’ expectations every time, providing the most personal shopping experience.


Click & collect

Free Click & Collect from John Lewis and Waitrose shops for collection tomorrow from 2pm
262 participating John Lewis and Waitrose shops

Standard UK delivery within 5 working days


Next, named or Saturday UK delivery.


Next/named working day UK delivery pre-10.30am.


International delivery available

  • Europe (Non EU) - £7.50
  • Europe (EU) - £7.50
  • Rest of World - £25.00
Provided by JL Delivery Ltd - more about international delivery
From  £7.50

Collect+ from a local shop from Monday - postcode exclusions apply for Collect+ deliveries

5000+ participating Collect+ shops


We want you to be happy with your purchase. If you're not, just return the products to us or to one of our shops. Unless faulty, we'd like this to be within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.

Depending on the type of product, you can make free returns via our shops, Royal Mail (or courier collection for large or heavy items), Collect+ or via MyHermes.

Find out more about returning products

Q & As


Phase Eight Bridal Daisy Embroidered Prom Style Wedding Dress, Cream 5 5 4 4
Just like the pic Excellent quality, feminin and elegant!! Just like the picture 31 May 2014
Beautiful Dress I wore this dress for my daughters wedding and teamed it with black accessories. The dress is heavily embroidered and of a good weight hence the price tag, having said that I have bought lots of dresses for my daughters wedding and this was by far the best quality and fit, sometimes a 16 is on the tight side but this fitted perfectly. The comments I received were positive and I can't wait to wear it again. The colour has a slight lemon tinge - very pretty. 24 September 2013
Stunning I brought this dress to attend a celebratory summer luncheon party. The colour on screen is slightly deceptive as it is more of a clotted cream than the pale creamy white it appears and the ribbon, which looks like satin, is grosgrain. It is beautiful, classic, elegant and extremely feminine and I received many compliments on it. I expect to get a lot of wear out of this dress, with a wedding and a christening to go to before the summer is out. 28 August 2013
Stunning! Bought this to be my wedding dress in Greece this May and I'm matching it with John Lewis's Macy strappy sandals in nude. Looks much better in real life - it's a really pretty, almost buttery true cream. I also like the ribbon tie because it's matt rather than shiny. I'm usually a size 12, but the 10 fit perfect and still loose enough to wear comfortably in hot weather. I'm 5 ft 8 and it hangs just covering the knee. Incredibly flattering. 27 April 2013
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